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Through March 7, 2016, Hyatt Gold Passport is offering up to a 30% bonus on the purchase of points.
We haven’t seen a promotion on the purchase of Hyatt points for a few months now, the last one being last November (which was also for a 30% bonus).
The 30% bonus applies to Gold Passport members purchasing at least 5,000 points in one transaction. If you max out the promotion and purchase 55,000 points you’d receive a total of 71,500 Gold Passport points. That would cost you $1,320, which is a rate of ~1.85 cents per Gold Passport point.
How does this stack up to Hyatt’s past promotions on the purchase of points?
- In November 2015, Hyatt offered up to a 30% bonus on the purchase of points
- In August 2015, Hyatt offered up to a 30% bonus on the purchase of points
- In July 2015, Hyatt offered up to a 40% bonus on the purchase, though it was targeted at elite members
- In May 2015, Hyatt offered up to a 40% bonus on the purchase of points
- In January 2015, Hyatt offered up to a 40% bonus on the purchase of points, though it was targeted at those who purchased points in 2014
As you can see, bonuses typically range in the 30-40% range, though it has been about nine months since we’ve seen a non-targeted 40% bonus.
I value Hyatt Gold Passport points at ~1.5 cents each, though they can definitely be redeemed for a lot more than that. I just think that’s a “fair” number. In this case there are some circumstances under which it can be lucrative to purchase points.
At the rate of ~1.85 cents per point, you can purchase enough points for a free night at a Category 7 property for~$555, or a Category 6 property for ~$463 , while paid rates at those hotels are often $1,000+ per night.
For example, the Park Hyatt Maldives is a Category 6 property, and rates are often $1,200+ per night:
You can potentially get even more value out of your points by using Hyatt Points + Cash redemptions.
As a Gold Passport Diamond member, Points + Cash redemptions are especially awesome because:
- Confirmed Diamond suite upgrades can be applied on Points + Cash reservations
- Points + Cash reservations are eligible for elite stay & night accrual, as well as points accrual
- Points + Cash reservations count as qualifying nights for the purposes of promotions
On the other end of the spectrum, it can also make sense to purchase points for some lower category hotels. For example, I’ve stayed at the Grand Hyatt Santiago, which is a Category 2 property retailing for just 8,000 points per night.
That means you could purchase enough points for a free night for ~$150. Sometimes paid rates at this hotel are more than double that.
Keep in mind that Hyatt points purchases are processed by points.com, so wouldn’t count as hotel spend for the purposes of your credit card. That means if you buy points you’ll want to use a card which maximizes your return on everyday, non-bonused spend, like the Amex EveryDay® Preferred Credit Card or Starwood Preferred Guest® Credit Card from American Express.
As is always the case in this hobby, you should crunch the numbers and see if this promotion works for you. A 30% bonus is good, though we’ve certainly seen bigger bonuses in the past. I would still decide if/when to buy points based on when you have the need for them, though, as opposed to based on the specific offer.
While it’s perhaps not an offer I’d personally take advantage of just for the purposes of hoarding points (given that I have a large Gold Passport points balance already), with a specific use in mind it can be a great deal.
Do you plan on purchasing Hyatt points with a 30% bonus?