While I obviously love airlines and airplanes, I also love marketing. Good marketing, at least, especially in the airline industry.
For example, while it’s from a slightly different era, I think Lufthansa did a pretty good job with their brand video a while back (again, keeping in mind that it’s probably from about a decade ago):
At least I have the song “Symphony of Angels” stuck in my head every time I watch it.
This week Swiss uploaded what must be one of the most gorgeous brand videos I’ve ever seen. It’s not just interesting because it covers so many aspects of their operations (from cabin crew to the legal team to the social media team), but it’s also visually stunning in terms of the flow of the video. Here’s how the video is described:
Over 100 employees from more than 30 divisions are joined together by one story. “The people behind SWISS” conveys the diversity of our employees and their wide range of responsibilities. They do their work with unparalleled passion and commitment for SWISS customers. Day after day. The movie was shot over a four-week period in Zurich, Basel and Geneva. A 5 minute movie was compiled from over 20 hours of footage, giving viewers unique insights into a fascinating company and its people.
And here’s the video:
(Tip of the hat to Alejandro)