AWESOME: Icelandair Introduces Stopover Buddies

This is one of the more creative “services” I’ve seen an airline introduce. On the surface it’s sort of creepy, though in reality it’s just plain awesome.

Icelandair’s business model is based largely around connecting passengers between the US and mainland Europe, via the airline’s hub in Reykjavik. One of the cooler aspects of flying with Icelandair is that they offer stopovers in Reykjavik, where you can stop enroute for up to seven days without increasing the cost of your ticket. It’s a smart feature, since it’s both a selling point for the airline and also gets people spending money in Iceland.

But the airline is taking hospitality on the ground to a new level, with the introduction of Icelandair’s stopover buddy. Through this program, you’ll be assigned an Icelandair employee who will show you around Iceland for a day, based on your interests. Here’s how the program is described: