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Through February 8, 2016, Hilton HHonors is offering an 80% bonus on purchased points.
The cost to purchase points with HHonors is ordinarily one cent per point (including tax), so through this promotion you can purchase Hilton points for ~0.56 cents each.
You can purchase a maximum of 80,000 HHonors points before any bonuses per account per calendar year, meaning the highest number of points you can pick up through this promotion is 144,000 at a cost of $800. Since the calendar year just reset, I’m guessing most people would be able to take advantage of this promotion.
I value Hilton HHonors points at ~0.4 cents each, though there are certainly instances where you can get more value out of Hilton points than that.
To put that price into context, here are Hilton’s award categories (as you can see there’s quite a bit of variance in each category — HHonors is the closest to being a revenue based hotel program):
A Category 1 property is 5,000 points per night, and Hilton offers elite members a fifth night free, bringing down the average cost to 4,000 points per night. At ~0.56 cents per point, that’s like paying ~$22 per night:
Meanwhile Category 2 properties go for 10,000 points per night, so with a fifth night free that’s an average cost of 8,000 points per night. At 0.5 cents per point, that’s like paying ~$45 per night:
As you can see, in all cases these represent huge savings over the paid rates. In many cases the numbers work out quite favorably as well for higher end hotels.
This is one of the better promotions we’ve seen for the purchase of Hilton points, though not the best. For example, last June we saw a 100% bonus on the purchase of Hilton points.
Here are the full terms of the promotion:
As you can see, purchased points should post within 24 hours, and purchases are processed by points.com, meaning they don’t qualify as hotel spend for the purposes of your credit card. Therefore you’ll want to use a credit card which maximizes your return on everyday spend for the purchase, like any of the following:
- Amex EveryDay® Preferred Credit Card — 2.7% return (if you make at least 30 transactions per billing cycle on this card you earn a 50% bonus on the Membership Rewards points you earn, and I value each at 1.8 cents)
- Starwood Preferred Guest® Business Card from American Express or Starwood Preferred Guest® Credit Card from American Express — 2.2% (what I value each Starpoint)
- Citi® Double Cash Card —Up to 2% cash back (1% when you buy, 1% when you pay).
In general I’m not for speculatively buying points when they’re being sold for more than I value them. That being said, that’s the beauty of non-revenue based points currencies — the way in which people value them varies wildly. I know people that value Hilton points at 0.3 cents each, and I know people that value them at 1.0 cent each.
With a particular use in mind this could represent a very good deal.
Do you plan on buying Hilton HHonors points for ~0.56 cents each?
Non-Affiliate Product Disclaimer: The information for the AmEx Everyday Preferred has been collected independently by One Mile At A Time. The card details on this page have not been reviewed or provided by the card issuer.