Over the past few years we’ve seen airlines get really creative with safety videos. They’ve done so not only in an effort to get people to pay attention to safety, but also as a marketing tool. I mean, there are some airline safety videos with millions of hits on YouTube, so that’s a pretty good indicator of what good marketing these videos can be, if done properly.
Air New Zealand is probably the airline best known for their safety videos, as they have a different themed safety video every three months. Most recently they released the “Men In Black Safety Defenders” video:
It seems like Air New Zealand’s friends across the Tasman have been taking notes, as Qantas just revealed their first “creative” safety video, which is described as follows:
Friendly Australians and stunning destinations are the stars of the new Qantas safety video that showcases Australia as an amazing place to visit.
Here’s the video:
It’s interesting that the safety video doesn’t have a single airplane in it, which seems to be the trend airlines are moving towards with these types of videos.
The video also isn’t “laugh out loud” funny, though is still captivating. Their choice of talent is also a nice contrast to Air New Zealand’s recent safety video featuring Sports Illustrated models. 😉
It’s nice to see Qantas come up with a unique safety video, even if it is a bit on the long side. Qantas’ slogan is “Spirit of Australia,” and this video perfectly captures the essence of that.
What do you make of Qantas’ new safety video?