Starwood Improves Their 2016 Take Two Promotion

In December I shared the details of Starwood’s spring 2016 promotion, entitled “Take Two.”

SPG-Take-Two

The promotion is valid for stays between January 11 and April 30, 2016, with the following rewards:

  • 2x Starpoints at all properties worldwide for stays of two or more nights
  • 250 bonus Starpoints per night for stays at select properties worldwide

Registration is required, and the 250 bonus Starpoints per night are limited to participating properties.

I’d argue this promotion was pretty average by Starwood’s standards, as offering double Starpoints for stays of two or more nights, plus a small additional bonus, seems to be the standard promotion.

Well, Starwood has just announced that they’re improving their SPG Take Two promotion, by adding a twist to it. Starwood is offering the following additional bonuses:

  • 2,500 bonus Starpoints when you stay a total of 15-24 nights
  • An additional 7,500 bonus Starpoints when you stay a total of 25 or more nights

SPG-Take-Two

If you’ve already registered for the promotion, you don’t need to do so again. You’ll automatically be eligible for the additional bonus.

This addition isn’t a game changer, but it is a nice added bonus. In other words, if you stay 25 nights during the promotion period you get a further 10,000 Starpoints. That’s an average of 400 bonus Starpoints per night, assuming you’re staying in the right increments. I value Starpoints at ~2.2 cents each, so the 10,000 Starpoints are worth ~$220 to me.

St-Regis-Doha - 64
Earn bonus Starpoints at the St. Regis Doha

Bottom line

While I don’t view this added bonus as a game changer, it is a nice addition to the promotion. I stay with Hyatt and Starwood because I enjoy their on-property benefits and experience, rather than exclusively because of the number of points they offer for stays at their properties.

I do think this added bonus on the part of Starwood is nice, as there are now “thresholds” that people will aim for. If someone might otherwise do 22 nights with Starwood, marginally it could make a lot of sense to stay another three nights, for example.

Does this added bonus impact whether or not you’ll be staying at Starwood over the coming months?

Comments

  1. “I value Starpoints at ~2.2 cents each, so the 10,000 Starpoints are worth ~$220 to me.”

    This grossly undervalues the monetary worth of this promo because it is using the average REDEMPTION value of starpoints to estimate the value of the starpoint on the EARN side. If you spent $220 on, say, the SPG AMEX @1/$, all you’d get would be 220 starpoints… 😉

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