For years, Marriott’s promotions have been called MegaBonus, though the details of the promotion have differed. Back in the day, MegaBonus consistently offered a free night at a Category 1-4 property after every two paid stays. MegaBonus hasn’t been as generous since (which matches the trend in the hotel industry in general), though they’ve still kept the name of the promotion.
The details of the 2016 Marriott MegaBonus promotion have just been announced. Registration for MegaBonus opened today, and MegaBonus is valid for stays between February 1 and May 15, 2016.
Hotel promotions seem to be largely targeted nowadays, as hotels have so much data on their members that they want to offer the promotions which will generate the most incremental business. IHG is doing this with their current Accelerate Promotion, where different members are targeted for different bonuses.
Marriott’s MegaBonus promotion is similar, in that different accounts are targeted for different bonuses. But Marriott is taking it a step further — members are given one promotion to start, and when they complete it, can “unlock” the next promotion. So there are multiple promotions for each member, but you don’t know what the next one is until you completed the previous one. That’s sort of genius, if you ask me.
To view your MegaBonus promotion and register for it, log into your Marriott account here.
Here’s the promotion I was initially targeted for:
Earn a free night — and unlock your new bonus points offer. Let your winnings begin.
It’s a win-win-win:
- Register by April 15, 2016
- Stay at participating properties between February 1 – May 15, 2016
- Win #1: Earn a free night after two stays
- Win #2: Unlock your new bonus points offer – and register when it appears in your online account
- Win #3: Every stay counts at 4,000+ hotels worldwide
Here are important terms associated with my version of the promotion:
- The free night certificate is valid for stays at Category 1-5 hotels
- The free night is valid for six months from the date of issuance
- An additional offer will be unlocked and become available in the member’s account 2-3 days after this promotion is completed
From Marriott’s perspective this promotion is brilliant, as it’s an evolution of targeted promotions. Even with targeted promotions you can usually plan out your stays over a period of time and know just how many nights you have to spend with a hotel group over a given period to maximize the bonus. In this instance you have no clue what the subsequent promotions will be, so Marriott is banking on members being intrigued enough to want to see what subsequent promotions are.
Hotel rates are predicted to be on the decline this year, so I’m hoping that this leads to better promotions in general.
For context, Hilton and Starwood have also already announced the details of their spring 2016 promotions — this includes Hilton’s Double Your HHonors promotion, and Starwood’s Take Two promotion. We haven’t yet heard from Hyatt.
What do you make of Marriott’s secret, targeted MegaBonus promotion? And what offer were you targeted for? Hopefully we can compile some data points.