Of US airlines, Alaska Airlines is the one which feels most like a “ma and pa” business in terms of how they treat their customers. While they’re a quirky airline, they sure know how to make you feel valued.
For years Alaska would send MVP Gold members cookies around the holidays as a thank you for their loyalty. A few years back they changed that up to instead offer electronic gifts. While perhaps not as personalized, I’ll take a couple of upgrades over a couple of cookies, personally.
Alaska is once again offering MVP Gold thank you gifts in 2015, which can now be selected on Alaska’s website. Once you log into your Mileage Plan account, scroll down on the right side to the section under “Mileage Plan.” The third thing down should read “Thank You Gift.”
Click it and you’ll be brought to a page which indicates that you can select your elite thank you gift until January 22, 2016.
This year MVP Gold members have three options for their thank you gift:
- 2 Gold Guest Upgrades, valid through December 31, 2016
- 2 Board Room Day Passes, valid through December 31, 2016
- 2 Gogo Flight Passes, valid through December 31, 2016
In terms of value, the upgrades are hands down the best option, as they can be used to confirm a first class upgrade at the time of booking. Not that Alaska first class is that great, but some routes can otherwise be tough to upgrade nowadays.
Kudos to Alaska on offering these gifts to MVP Gold members every year. They might not be life changing, but they really do set them apart from the competition. Alaska is the only US airline I know of which offers something so generous to their top customers at year end. Heck, I’d settle for the other carriers just not constantly taking away benefits at this point.
If you’re an MVP Gold member, which 2015 elite thank you gift did you select?