You know an airline is desperate to sell miles when they offer a 130% bonus on purchased miles, and then twice during that promotion increase the bonus even further. 😉
As I wrote about a few weeks ago, Avianca’s LifeMiles program is offering a sale on the purchase of miles through December 18, 2015. Through that month-long bonus you can earn up to a 125% bonus on purchased miles. Through InsideFlyer you can get an even better version of the offer, as you get a further 10% bonus on purchased miles.
Then over Thanksgiving weekend, LifeMiles offered an even further increased bonus on the purchase of miles. Through the bonus you could earn up to a 140% bonus on purchased miles, allowing you to purchase miles for as little as 1.375 cents each.
While that bonus is over, LifeMiles seems to once again be offering a 140% bonus on purchased LifeMiles. While this promotion isn’t even officially published, when you log into your LifeMiles account and go to buy miles you should see the 140% bonus reflected. LoyaltyLobby claims this 140% bonus offer is only good through Friday, December 11, 2015, though I don’t otherwise see that published anywhere.
The main advantage of this higher bonus isn’t even that it’s a few percent higher, but rather that it’s valid even on smaller purchases. To get the 125% bonus you have to purchase at least 101,000 miles. Meanwhile you can get the 140% bonus through this unpublished promotion even when purchasing smaller increments of miles. So you could purchase just 10,000 miles and still get the 140% bonus.
I’d say that’s a fantastic deal, especially now that LifeMiles can once again be redeemed for Lufthansa first class, after LifeMiles blocked virtually all Lufthansa first class award space for well over a year.
See my previous two posts for details on when it makes sense to buy LifeMiles. Overall I think this represents a great value, and I’d certainly consider picking up LifeMiles at this cost, even without a specific use in mind.
Also keep in mind that LifeMiles processes the purchase of miles directly, meaning it’ll count as airfare for the purposes of credit card spend.
Buying LifeMiles for 1.375 cents each represents a great value, especially since you can purchase them in small increments through this offer. While it’s nice to have the other bonus through December 18, 2015 as a backup, this represents a better cent per mile cost, and also allows you to purchase smaller increments of miles with a big bonus.
If you have a use for premium cabin awards on Star Alliance, this is seriously worth considering, in my opinion.
Do you plan on picking up LifeMiles with a 140% bonus?