Nowadays a lot of airline marketing isn’t informational, but rather emotional, whereby brands are trying to create bonds with customers. Over the years we’ve seen a lot of airline videos go viral, especially when they’re “feel good” or emotional.
My personal favorite of all times is British Airways’ “Visit Mum” campaign, which just about makes me cry every time:
The most viral ever was WestJet’s “Christmas Miracle” video, which has over 42 million views on YouTube. It’s also pretty awesome, because it’s so creative and doesn’t seem staged:
Air Canada has tried to replicate some of the better “holiday giving” videos. Last year Air Canada released a “Gift Of Home” video in early December, whereby they went to a bar in London full of Canadians and gave them tickets to Canada for the holidays:
Frankly I didn’t find it to be all that creative, and it was even sort of predictable. You knew exactly what was going to happen when the pilots in uniform walked into the bar.
Well, Air Canada is back with yet another “Gift Of Home” video this year, whereby they’re surprising Canadians with trips to visit friends & family both in Canada and abroad. Here’s the video:
On the surface I love the video, and I find it to be touching. It’s adorable and you can’t help but love that it doesn’t just show people receiving the tickets, but also has footage of them taking their trips.
On the other hand there’s something about the video which strikes me as rather staged. The people thought they were participating in a segment about shipping holiday gifts? And then when they get the tickets and take the trip they keep it a complete surprise from the people they’re visiting until they show up at their doors?
Anyway, it’s still adorable and sort of touching, though I do find the video a bit forced. The British Airways and WestJet videos in the past flowed a bit more naturally and seemed more creative.
What do you think of Air Canada’s “Gift Of Home” video? Which holiday video has been your favorite?