New Uber & IHG Partnership: What Are The Benefits?

I use Uber on an almost daily basis, and am always looking for ways to maximize it. This includes maximizing my return on credit card spend with Uber, and also taking advantage of their partnerships.

Uber & Starwood Preferred Guest partnership

Earlier in the year Starwood & Uber announced a really awesome new partnership, whereby SPG members can earn Starpoints when riding with Uber.

Uber

Through this partnership, Starwood Preferred Guest members earn:

  • One Starpoint per dollar spent on all Uber rides
  • Bonus Starpoints when using Uber in conjunction with a hotel stay, as follows:
    • Preferred members earn two Starpoints per dollar spent
    • Gold/Platinum members earn three Starpoints per dollar spent
    • Platinum members with 75 nights earn four Starpoints per dollar spent

Starwood-Uber

There are two (minor) “catches:”

  • You can only earn Starpoints for your first $10,000 of spend with Uber per calendar year
  • You must have stayed at an SPG property once so far in the calendar year in order for this promotion to be “activated” (the exception is that for January 1-31, a stay in the prior calendar year is fine)

In other words, through this partnership you could earn up to 40,000 Starpoints per year, assuming you’re a 75 night Platinum member and all your rides coincide with Starwood stays (in reality most people will max out closer to 10,000 Starpoints).

Uber & Hilton HHonors partnership

In September Hilton & Uber announced a partnership, which caught me off guard at first, since I assumed that Starwood had some sort of an exclusivity agreement with Uber.

As it turned out, though, the partnership between Hilton & Uber wasn’t much of a partnership at all, and just included the following two (fairly worthless) features:

  • Simplify their stay with the Uber ‘Ride Reminder’: A first for the travel industry, the ‘Ride Reminder’ allows Hilton guests around the globe to set an Uber Ride Reminder with a single tap. Say goodbye to long taxi lines ­- when it’s time to head to the hotel, the ‘Ride Reminder’ will send a push notification or text, and the hotel’s address is automatically set in the Uber app, so guests can simply be on their way. Additionally, all Hilton guests who sign up for Uber will receive $20 off their first ride.
  • Discover the most popular restaurants and nightlife spots with ‘Local Scene’: Later this month in 20 major U.S. cities, Hilton and Uber will launch a feature within the Hilton HHonors mobile app that provides members with a list detailing the ‘Local Scene’, top venues most frequented by Uber riders in each city. With these guides, HHonors members will be able to use the app to gain exclusive insights from other Uber riders on where to go or what to explore in the city they’re visiting.

Hilton-Uber

Uber & IHG announce a new partnership

Goodness, at this point it looks like just about every hotel chain is launching a partnership with Uber, as IHG & Uber announced a new partnership today.

What does this new collaboration between IHG & Uber consist of?

  • Anyone who is traveling within the US and signs up as a new Uber rider can earn 2,000 IHG Rewards Club points and $20 off their first ride, which is better than the standard sign-up bonus
  • Travelers will be able to request Uber rides through the IHG app, whereby the hotel’s address will be pre-populated into the app
  • In early 2016, travelers will be able to set Uber ride reminders

Personally I don’t find the ability to request Uber rides through the app or the ride reminders to be especially useful, so the only part of this partnership which adds value is the better-than-usual first ride bonus, in my opinion.

Bottom line

While Hilton & IHG both have partnerships of sorts with Uber, they pale in comparison to the Starwood & Uber relationship. The Hilton relationship adds no value, in my opinion, while this IHG relationship at least offers a better than usual first ride bonus, which is better than nothing.

With the upcoming merger between Marriott and Starwood, here’s to hoping that the Uber partnership sticks around.

Do you see any value in the IHG & Uber collaboration, aside from the slightly improved first ride bonus?

Comments

  1. I see no value in the Hilton or IHG partnerships. They are a huge win for SPG and an embarrassment to Hilton and IHG.

  2. @ Moishe — It’s a great option, but personally would be the only use I have of the Capital One card. Given that they pull from all three credit bureaus, that in and of itself isn’t worth a credit card application to me.

  3. I can’t argue with that. Only reason I have that card is because they were the only one that approved me in the beginning. Helped me build my credit.

  4. And here I was hoping you could double dip and earn starpoints and IHG points for the same ride. No such luck. At this point everyone and their mother has Uber so the sign-up bonus they’re offering probably profits no one except people who have been living under a rock. Really wish uber started doing promos for existing users. (though my SPG credit card did have an Uber $10 back offer, at least – wondering if you got that too?)

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