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Hyatt seems to have kicked off a bit of a craze last week, when they announced that they would begin offering outright status matches. At first they were matching just about anyone to Diamond status, though in the meantime they’ve tightened the terms to match only SPG Platinum members to Hyatt Diamond, as far as I know, given that they’ve received 10,000+ requests.
This represented a pretty big change on the part of Hyatt, as previously they weren’t offering any sort of a status challenge or match program. Presumably this was prompted by the announcement of the merger between Marriott and Starwood, which is leaving a lot of SPG loyalists concerned.
It looks like Hyatt isn’t the only one offering status matches, as Hilton is offering status matches as well. Per a message posted by HHonorsRepresentative on FlyerTalk:
We’re winding down for the Thanksgiving holiday and, as a heads up, I will be out of the office until Monday, but I wanted to let you know about our status match program…
We’ve been receiving a number of requests and yes, we do match status from other programs and we’d love to be your travel home.
- We are matching status for 2016. To make sure you’re all set for the year, please submit your request by January 11, 2016. You’ll enjoy that status through March 2017.
- All you need is something that shows your elite tier in another program and an HHonors number.
- Email us at HHonorMyStatus@hilton.com and we’ll help get you started.
Please note it may take a couple of days to process given the Thanksgiving holiday. We promise to process requests as quickly as possible and any request submitted prior to January 11, 2016, will be processed in time to enjoy your new status for the entire year.
Through January 11, 2016, Hilton is matching competing status, which will be valid through March 2017. In the past they’ve offered fast track opportunities, though this is the first time in recent years I remember them offering an outright status match.
I would assume that top tier status with many programs will be matched to Diamond, while mid-tier status with other programs will be matched to Gold.
Personally I don’t consider status with Hilton to be as elusive as with other programs, given that you can easily get it through credit cards:
- You can receive Hilton HHonors Gold status just by having The Platinum Card® from American Express, Business Platinum Card® from American Express OPEN, Citi® Hilton HHonors Reserve Card, or Hilton HHonors Surpass Card from American Express
- You can receive Hilton HHonors Diamond status by spending $40,000 in a year on the Citi® Hilton HHonors Reserve Card or Hilton HHonors Surpass Card from American Express
I have HHonors Gold status, as I have the Platinum Card® from American Express, Business Platinum Card® from American Express OPEN, and Citi® Hilton HHonors Reserve Card.
I’ve had Diamond status in the past by spending $40,000 on the Citi® Hilton HHonors Reserve Card, though personally didn’t find it worth it. As someone who only occasionally stays at Hiltons, the difference in benefits are marginal. Gold status already gets you free breakfast and lounge access based on availability. Diamond status gets you guaranteed lounge access and possible room upgrades, though I didn’t have much luck with that.
Both HHonors Gold & Diamond members receive free breakfast, including at the Conrad Hong Kong
So while I likely could match (since I have 100+ elite qualifying nights this year with both Hyatt and Starwood), I don’t really consider it to be worthwhile, since I don’t stay at Hiltons much.
Executive lounge at the Hilton Manchester Deansgate
I’m sure many will get value out of this status match opportunity, as Hilton does have a huge portfolio of hotels. It’s interesting that Hilton is only requesting to see your elite status in another program, and not your elite qualifying nights or stays. This suggests you’ll be able to match, even if you’re doing so based on matched top tier status in another program.
Overall kudos to Hilton HHonors for how active they’ve been this year. They’ve really stepped it up when it comes to promotions this year, which is a stark contrast from the announcement they made earlier in the year, which suggested that the number of promotions would decrease.
Do you plan on status matching with Hilton HHonors? If you do match, please report back with your experience!