Update: It looks like there is official word from Hyatt that they changed the terms of the match. As of Noon CST today, Hyatt is now requiring SPG Platinum to match to Diamond. If you have SPG Gold, they’ll match you to Hyatt Platinum. While I’m sure this is disappointing for those who are still waiting to hear back, the new status tiers are clearly more aligned.
H/T to reader Guarav for the update.
As Ben posted last night, Hyatt is using the Starwood and Marriott merger as a marketing opportunity to pick up elites. They are offering Hyatt Diamond status matches via Twitter. If matched, the Diamond status lasts through February, 2017.
I have SPG Gold status and figured this was a great opportunity to bump my Hyatt status up from Platinum to Diamond.
I reached out to @HyattConcierge on Twitter via direct message to confirm they were offering matches.
After waiting a little while for a reply, I saw their Twitter feed was full of people requesting a match. I figured they were pretty busy responding and I’d just proactively send in the information they need.
They want to see your status and at least one stay at the chain you are matching from.
I direct messaged screen captures from the SPG and Hilton apps. SPG shows cumulative stays and your status tier on the same screen. So, the image below was enough confirmation.
Hilton’s app has status and stays on two different screens. So, I sent over both screen shots.
It took a couple of hours for a reply but Hyatt confirmed I was eligible and requested I send over my Gold Passport number — something I should have included in the first place if I was thinking ahead.
After they replied confirming I was now a Diamond, I immediately checked my Hyatt account online.
They work quickly!
One outstanding question about the match is whether to expect Diamond Suite Upgrades. Without specifically mentioning DSUs, I asked if this means I get all of the Diamond benefits.
When I originally drafted this post, I speculated the DSUs wouldn’t be included as part of the match. Well, I was wrong. Just this afternoon I logged back into my account and saw the DSUs posted.
This makes the status match especially generous. I’ll guess this also makes it more likely the match will be stopped sooner than later. I can only imagine what the front line customer service representatives are hearing from Diamonds who qualified based on stays or nights.
A few other notes and outstanding questions:
It’s not clear to me if this match is only available to SPG elites. Hyatt’s response to me specifically mentioned my SPG status as the reason I’m eligible. I’m curious if anyone has had any luck getting matched from other brands.
Also, I’d point out this is a pretty generous offer since it doesn’t require any stays to maintain the status through February 2017. That’s a departure from their previous match offers.
Also, for those of you who earned Diamond status the hard way, I understand your complaints that this will swell the ranks of Diamond elites. Is it fair that some idiot on Twitter got the same status you earned with nights and stays? Probably not. But, Hyatt has gone through several different iterations of their match program and it’s clear they see value in it.