I found the concept to be creative, though felt like the execution was a bit abstract/outlandish.
Well, a bit over a year later, United has come out with their second “Safety Is Global” safety video, which is perhaps even more abstract:
I love that they include Rhapsody in Blue and also think the concept is really cute, though the fact that it’s over four minutes of nothing but abstract references is sort of annoying at some point, in my opinion.
As far as US airlines go, I still think Delta does the best job with their safety videos, which are funny but still airplane themed:
But globally Air New Zealand still wins, with their consistently amazing safety videos, which they refresh every three months:
What do you think of United’s new safety video? Which is your favorite?