Why Do Lower Annual Fee Cards Often Have Better Bonus Categories?

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Reader Rich asked the following on a post I wrote in July, entitled “Which Credit Cards Do I Use For Each Bonus Category?”

I am slightly confused on Citi ThankYou® Premier Card and Citi Prestige® Card. On x3 category, Prestige offers hotel and airfare, but Premier offers “Travel”. Is it safe to assume that Premier’s “Travel” x3 categories covers the Prestige x3 categories? So if I book on AA or on Hyatt website, I should be indifferent on using Premier or Prestige card, right? Thank you!!!

This raises an interesting general question — why is it that high annual fee credit cards often have less rewarding bonus categories than lower annual fee credit cards?

The Premier has better categories than the Prestige

Rich is indeed correct in pointing out that the Premier has better bonus categories than the Prestige.

Specifically, the Premier ($95 annual fee, waived the first year) has the following bonus categories:

  • 3x points on travel
  • 3x points on gas
  • 2x points on dining out and entertainment
  • 1x point on all other purchases

Meanwhile the Prestige ($450 annual fee, not waived the first year) has the following bonus categories:

  • 3x points on air travel and hotels
  • 2x points on dining out and entertainment
  • 1x point for all other purchases

As you can see, the major difference here is that the Prestige only offers triple points on air travel and hotels, while the Premier offers triple points on all travel purchases and gas.

Citi-Prestige-Premier

For what it’s worth, here’s how the Premier defines “travel:”

airlines, hotels, car rental agencies, travel agencies, gas stations, commuter transportation, taxi/limousines, passenger railways, cruise lines, bridge and road tolls, parking lots/garages, campgrounds and trailer parks, time shares, bus lines, motor home/RV Rental and boat rentals

Gas-Station

It’s not just Citi Cards…

It’s not just Citi where a higher annual fee card has less lucrative spend categories than lower annual fee cards.

The Platinum Card® from American Express offer an all around lower points return than the American Express® Premier Rewards Gold Card and the Amex EveryDay® Preferred Credit Card, even though they have considerably lower annual fees. The Platinum Card even offers a lower return on everyday spend than the The Amex EveryDay® Credit Card, which has no annual fee.

It’s similar for Chase as well.

What’s the explanation?

The logical question is “why?” If you’re paying a higher annual fee, shouldn’t that translate into a higher return on everyday spend? In practice the answer is no, and I think it comes down to two reasons. And both of them involve that card issuers going after different consumers with different cards.

Do “premium” customers care less about points?

Back in the day, InterContinenetal awarded a flat number of points through their Ambassador program, regardless of your status. So whether you stayed one night in a standard room at an airport InterContinental or a month in a presidential suite at one of their flagship properties, you were awarded the same number of points.

Why? Because InterContinental was convinced that “their” customers didn’t care as much about earning points as they did about on-property hotel recognition.

For what it’s worth, they’ve actually changed this policy since, so I guess they evolved on that stance.

But I do think that card issuers fundamentally believe that certain consumers care more about points, while others care more about benefits and the prestige of carrying a card (no pun intended).

Premium cards offer huge benefits

Let’s be clear here, some premium cards offer huge perks. For example, the Citi Prestige® Card might have a $450 annual fee, but it offers the following:

Yes, you’re paying $450 for the privilege of having the card, but some of those benefits are expensive for Citi to deliver on. Presumably that $250 airline credit is more or less costing Citi that amount as well, so if you subtract that from the annual fee, you’re left with a $200 fee.

On top of that they’re paying some non-unsubstantial amount for Admirals Club access, Priority Pass memberships, the fourth night free hotel benefit, etc.

Meanwhile the Citi ThankYou® Premier Card is fantastic as well, but precisely because of how rewarding it is for everyday spend. People apply for it because of the great return they’ll get on everyday spend, the waived foreign transaction fees, etc.

Bottom line

The reason card issuers have different types of cards is because they’re marketing to different consumers. Even though some cards might have higher annual fees, there are typically benefits associated with them which are also costing the issuer a good amount.

On the Premier card a bigger portion of the card’s budget is going towards delivering lucrative bonus categories, while the the Prestige is somewhat more focused on benefits. Personally I have them both for exactly this reason — I find there to be tons of value in what each card offers.

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Comments

  1. Say I wanted to book BA F with AA miles and use TY points to cover the fuel surcharges… Would that work? Or are they only good for airfare purchases?

  2. Do you really think the fourth night free benefit for the Prestige card is normally offered at a competitive price? I’ve only checked a few cases, but the Carlson Rates were high enough to offset any savings.

  3. A few months ago, the Prestige was the better category bonuses but it looks like Premier was altered to better compete with Chase Sapphire. I suppose it’s not 100% out of the question for them to change the Prestige in the future, however the other benefits don’t make it necessary to derive value as a customer.

  4. @christian

    Most reports indicate that you can get the prestige travel desk to match any publically available rate on the hotel’s website.

    I can vouch for that, at least for the whopping one booking I’ve done so far.

  5. @Christian I’ve used the 4th night free benefit twice in the past 3 months, and each time I tell them which rate I want through the hotels main website, either a AAA rate or even a special package rate (Breakaway rate at Ritz Amelia Island) and each time they have booked those rates for me. They also checked their systems to see if they had a cheaper rate, but they matched whichever rates I found from the hotels website without any problem. Looking specifically at the Carlson website, I agree they can be higher, but I’ve never had to book those specific rates.

  6. Lucky is it possible the Citi will roll my card from the Thank you to the Premier and award the spend bonus. I have had the citi thank you for over 10 years

  7. Gary I would of kept that thank you preferred card and applied for a new premier card. I have also had that card for over 10 years. I told them I wanted to close it even though I would stop them at the end, and they offered me two different offers of bonus points which would far exceed the premier points. You can use it to leverage the point earning. II got 3 points per dollar on top of the 1x and 2x earning.

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