In the interest of full disclosure, One Mile At A Time earns a referral bonus for anyone that’s approved through some of the below links. These are the best publicly available offers that we have found for each card. Please check out our advertiser policy for further details about the partners we work with. Thanks for your support!
Starwood has just provided advance notice of their fourth quarter promotion, entitled SPG Stay for More. Per FlyerTalk, here are the details of the promotion:
With SPG Stay for More, members can earn double Starpoints® on eligible stays of two or more nights — plus 500 bonus Starpoints when eligible stays include three or more nights. For example, if your stay is two nights you will receive double Starpoints. If your stay is four nights you will receive double Starpoints plus 500 bonus Starpoints for that stay.
Registration is from September 23 through December 6, 2015, and earning is from October 1 through December 20, 2015. There is no limit to the number of bonus Starpoints that Members can earn. Promotional terms and conditions, FAQs, and a list of non-participating Starwood hotels and resorts will be available on September 23, 2015.
To recap, the SPG Stay for More promotion will be valid for stays between October 1 and December 20, 2015. I’ll post again when registration for this promotion opens on September 23, 2015.
Through the SPG promotion you’ll earn:
- Double Starpoints on eligible stays of two nights
- Double Starpoints plus 500 bonus Starpoints on eligible stays of three or more nights
- There will be a list of non-participating properties, which won’t be eligible for the promotion (this list hasn’t been published yet)
With Starwood you ordinarily earn:
- 2 Starpoints per dollar spent
- Additional 1 Starpoint per dollar spent if you’re a Gold or Platinum member
- Additional 1 Starpoint per dollar spent if you’re a 75 night Platinum member
- Additional 2 Starpoints per dollar spent if you pay with the Starwood Preferred Guest® Credit Card from American Express or Starwood Preferred Guest® Business Credit Card from American Express
So through this promotion you’d earn an extra 2 base Starpoints per dollar spent. That means through this promotion you’d earn 4 Starpoints per dollar spent as a non-elite member, and 5 Starpoints per dollar spent as an elite member. I’m a 75 night Platinum and usually use the Starwood Preferred Guest® Business Credit Card from American Express to pay for my SPG stays, so I’d earn 8 Starpoints per dollar spent.
I value Starpoints at ~2.2 cents each, so to me that’s a return of ~17.6%. And that assumes I’m staying for at least two nights in a row, and at a participating property. That’s not really a promotion which would get me to switch stays to Starwood, though at the same time won’t get me to book away from Starwood, if that makes sense.
For context, the other hotel chains which have announced their fourth quarter promotions include the following:
- Hilton is offering double points on weekday stays and triple points for weekend stays, with all properties participating (which is a recent development for them, as they used to have huge lists of non-participating properties)
- Marriott is offering the MegaBonus promotion, whereby different accounts are targeted for different promotions (overall the promotions aren’t nearly as lucrative as in the past)
- IHG is offering targeted promotions with specific tasks, which range from extremely lucrative to rather underwhelming
Now we just have to see what Hyatt offers! I’m guessing it’ll be similar to the targeted promotions they’ve offered recently, whereby you can earn up to 65,000 points (or so).
Ultimately Starwood’s new promotion is about what I expected from them. The hotel industry is doing quite well, so hotel loyalty programs don’t have to provide huge incentives to get heads into bed. My assumption is that this promotion is mainly intended to offer enough of an incentive to prevent people from booking away from Starwood, and I think it accomplishes that.
I’ll post again once registration opens.
What do you make of SPG’s Stay for More promotion?