“SPG Stay For More” Promotion Details Announced

Filed Under: SPG

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Starwood has just provided advance notice of their fourth quarter promotion, entitled SPG Stay for More. Per FlyerTalk, here are the details of the promotion:

With SPG Stay for More, members can earn double Starpoints® on eligible stays of two or more nights — plus 500 bonus Starpoints when eligible stays include three or more nights. For example, if your stay is two nights you will receive double Starpoints. If your stay is four nights you will receive double Starpoints plus 500 bonus Starpoints for that stay.

Registration is from September 23 through December 6, 2015, and earning is from October 1 through December 20, 2015. There is no limit to the number of bonus Starpoints that Members can earn. Promotional terms and conditions, FAQs, and a list of non-participating Starwood hotels and resorts will be available on September 23, 2015.

To recap, the SPG Stay for More promotion will be valid for stays between October 1 and December 20, 2015. I’ll post again when registration for this promotion opens on September 23, 2015.

Westin

Through the SPG promotion you’ll earn:

  • Double Starpoints on eligible stays of two nights
  • Double Starpoints plus 500 bonus Starpoints on eligible stays of three or more nights
  • There will be a list of non-participating properties, which won’t be eligible for the promotion (this list hasn’t been published yet)

With Starwood you ordinarily earn:

So through this promotion you’d earn an extra 2 base Starpoints per dollar spent. That means through this promotion you’d earn 4 Starpoints per dollar spent as a non-elite member, and 5 Starpoints per dollar spent as an elite member. I’m a 75 night Platinum and usually use the Starwood Preferred Guest® Business Credit Card from American Express to pay for my SPG stays, so I’d earn 8 Starpoints per dollar spent.

I value Starpoints at ~2.2 cents each, so to me that’s a return of ~17.6%. And that assumes I’m staying for at least two nights in a row, and at a participating property. That’s not really a promotion which would get me to switch stays to Starwood, though at the same time won’t get me to book away from Starwood, if that makes sense.

For context, the other hotel chains which have announced their fourth quarter promotions include the following:

Now we just have to see what Hyatt offers! I’m guessing it’ll be similar to the targeted promotions they’ve offered recently, whereby you can earn up to 65,000 points (or so).

Bottom line

Ultimately Starwood’s new promotion is about what I expected from them. The hotel industry is doing quite well, so hotel loyalty programs don’t have to provide huge incentives to get heads into bed. My assumption is that this promotion is mainly intended to offer enough of an incentive to prevent people from booking away from Starwood, and I think it accomplishes that.

I’ll post again once registration opens.

What do you make of SPG’s Stay for More promotion?

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Comments

  1. Hi Ben,
    Do you know if a stay booked before the promotion was launched will be considered? I have booked Westin Berlin (3 nights) from Sep 25th.
    Of course I assume I’d have to subscribe to the Promotion by them…
    Tks

  2. What are the chances that Hyatt doesn’t offer a fall promo at all? I have about 16 nights + planned with them for the fall

  3. @ Cristiano Andrade: Your stay probably would not qualify because its before October 1, promotion start date

  4. Hi Ben,

    It seems most of the SPG promos expired at 8/31. Other than the Sheraton promo, is there anything for September stays?

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