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Last week I wrote about all the current hotel promotions, and it looks like there is a new one to add to the list! IHG Rewards Club has just announced their Fall promo, which they’ve titled “Accelerate.”
Like other recent IHG promos, the details are specific to each member. So you’ll need to login and register to see what your exact promotion looks like. The promotion runs from September 1, 2015 to December 31st, 2015. That means there’s a bit of overlap with the Share Forever promo, which might be useful for some of you.
The idea behind more focused promotions like this is to help drive incremental business to the brand, so it makes sense that IHG would want to target travelers more specifically. That being said, it’s 2015, so we’re all going to know about each others’ offers in about ten minutes, and many people will probably be unhappy.
Three profiles, three promotions
As an example of how different the promos can be, I thought it would be useful to look at the offers for myself, Ben, and my husband. Our IHG patterns are different enough that there are varieties in the promotions as well, and I think the differences are sorta interesting.
The worst IHG customer ever
I’m not shy about it, but I am probably not someone IHG expects to get a ton of business from. I don’t typically stay at IHG properties (at least not by myself, more on that below), and I think the only stays I’ve had in the past several years have been on points.
However, through the Accelerate promo, IHG is giving me several opportunities to change my behavior.
I have the option to earn up to 58,000 points:
And several different ways to do so. Mainly though, IHG is looking for revenue nights from me. Lots and lots of revenue nights:
I will probably make an effort to find a cheap stay in September, at least. IHG points are worth .7 cents each, so I’d break-even with a $70 stay. Stacking with the Share Forever promo provides some additional bonuses as well, so this could be a good deal for me.
Also not a great IHG customer, but at least he has the credit card
Ben stays at IHG properties a bit more than I do (afterall, he lives in hotels), but it’s still not his primary chain. He does, however, have the IHG® Rewards Club Select Credit Card, and his promotion reflects that.
While I have the potential to earn 58k points, Ben can only earn up to 50k:
However, he doesn’t have to do quite as much to get those points:
If I stayed three nights (with one being in September) I would earn 16,000 points. If Ben has three stays on Points and Cash, he could potentially earn 39,800 points (I’m not 100% positive if paying for Points and Cash stays on the IHG card would count towards that offer, so he might need four stays).
But you can still see the huge difference there, and it makes sense that someone with Ben’s profile would be rewarded more rapidly.
An honest-to-goodness IHG elite member
My husband has one of those glamorous “jobs that require travel,” which basically means a lot of visits to the Holiday Inn Express by your nearby office park.
So he actually stays at IHG properties with some frequency, and that’s reflected in his offer — he can earn almost double the number of points that Ben can:
In terms of practicality, he also has the easiest promotion of the three of us:
He has to have four stays to earn a meaningful number of points, but as long as he can spread those across two brands he should earn 78,000 points. He’s absolutely the most profitable customer of the three of us, and it makes sense that he’d have the most rewarding promotion.
New IHG members
Beyond the targeted offers for existing IHG Rewards Club members, folks who are new to the program have a very nice offer.
Upon registration, you should receive the following promotion:
You’ll want to read the full terms, but essentially:
you must complete a Stay (as defined below), on two separate occasions, throughout the period of 1 September 2015 to 31 December 2015 (inclusive). Free Nights earned from any such Stay, must be redeemed by 31 December 2016.
That can be a pretty lucrative offer if you play your cards correctly. For example, one of my friends lives in Atlanta, and she just enrolled in the IHG Rewards Club today. While I’d prefer for her to find stays she can actually use, the Holiday Inn Express is just down the road from her house. She could mattress run, or if nothing else this might serve as an extra bedroom when she has company over:
After two stays, she’ll have a free night certificate that can be used at any IHG property worldwide (pending availability). That means she could use that free night at the Intercontinental in Bali:
Or even just over an expensive weekend in Las Vegas:
So there is quite a bit of potential there, particularly given the free night cert will be valid through the end of 2016.
Obviously this is a small sample size, but in our cases it seems like IHG did a decent job of matching up the offers. I think all of our promotions are reasonably lucrative, and in all three cases it will probably direct some room nights towards IHG that would have otherwise gone to a competitor.
If you aren’t an IHG member yet, you can earn two free nights that can be used globally, so there is likely something for everyone here.
What does your Accelerate promo look like? Does it make sense for your stay patterns?