I’ve yet to fly Hawaiian Airlines, though they’ve always struck me as one of the US airlines with the most local “flair.”
They’ve just released their newest safety video. While it’s not as over the top as Air New Zealand’s safety video, or as funny as Delta’s safety video, I think it strikes a great balance. It’s attention-grabbing and builds on the brand, without being distracting.
Here’s the video:
Not related to the entertainment value of the video, but it amazes me how vague many airline safety videos are when it comes to use of the life vest. In the Hawaiian video above they say “as you exit the aircraft, inflate the vest.”
Life vests should only be inflated once you’ve left the aircraft, and that’s something which is really important. Possibly one of the most important things in the safety video. Quite a few people have died over the years by inflating their life vests before leaving the aircraft (if you inflate the vest while on the plane, you’ll be pushed towards the ceiling as the plane fills with water — this contributed to many deaths on Ethiopian 961, which crashed off the coast of the Comoros Islands).
But life vest quibble aside, kudos to Hawaiian on their cute new safety video!