Hyatt Diamond Fast Track Being Suspended July 31, 2015

For a long time Hyatt offered what was arguably the most generous hotel status challenge, with their Hyatt Diamond Challenge.

Hyatt’s previously very generous Diamond Challenge

Basically if you could prove any status with another hotel chain you’d immediately receive Diamond status, along with four confirmed Diamond Suite Upgrade Awards.

If you stayed 12 nights within 60 days you’d get to keep Diamond status for the rest of the program year. Plus they’d give you 1,000 bonus points for each of the first six nights you stayed during the promotion period.

Not surprisingly, the opportunity was ripe for abuse, whereby people just used it for the confirmed suite upgrades. So in November 2014, Hyatt discontinued the Diamond Challenge, before bringing back an updated version for 2015.

Park-Hyatt-Abu-Dhabi
Some used the Diamond Challenge for the confirmed suite upgrades

Hyatt’s Elite Tier Offer for 2015

Last December I wrote about how Hyatt Gold Passport was apparently bringing back a different version of the Diamond Challenge. At the time I had reason to believe it would be brought back in early 2015, though it was initially only brought back as a targeted offer, which only those working in sales offices at hotels could enroll people in. In other words, it wasn’t publicly available.

The Hyatt Gold Passport Elite Tier Offer became publicly available in June. Here’s the official information I had at the time:

The Elite Tier Offer continues to be a sales tool in which Hyatt colleagues provide a form to eligible clients in order to experience the benefits of elite Hyatt Gold Passport membership. However, members who call the Hyatt Global Contact Centers and request the elite offer will also be able to receive it.

Elite Tier Offer:

  • There is not a Diamond Trial period. Members have to complete the 12-night requirement before receiving Diamond status.
  • No competitive tier statement is required to qualify for Diamond fast track offer.
  • New and current base members can register to earn trial Platinum status and if they achieve 6 nights during their 60 day promotional period they will earn Platinum until 2/2017. The member will also be automatically registered to receive Diamond status through 2/2017 if they complete another 6 nights, for a total of 12 nights, during their 60 day promotional period.
  • Platinum members can be registered to receive Diamond status until 2/2017 if they complete 12 nights in 60 days.
  • Offer registration valid June 1, 2015 through April 30, 2016.

I thought this Elite Tier Offer was much more reasonable, given you still got Diamond status if you stayed 12 nights in 60 days. And there were certainly ways to leverage this offer towards getting Hyatt Diamond status for a minimal cost.

Registration closing for Elite Tier Offer

The promotion was originally intended to be available for registration through April 30, 2016.

However, Hyatt will be ending registration for the Elite Tier Offer on July 31, 2015.

According to Hyatt, this is due to some technical upgrades to their loyalty management system. They do expect the offer will return “in the near future,” and you can still register by July 31st to complete stays within 60 days.

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Hyatt Diamond members receive complimentary full daily breakfast

Bottom line

If you were planning on signing up for the Hyatt Elite Tier Offer in the near future, you’ll want to do so in the next couple of days. I’d take Hyatt’s explanation at face value here — I don’t think they’re permanently suspending it, and do believe it’ll be back eventually. The question is whether “eventually” is a week, or a month, or more.

Do you plan on enrolling in Hyatt’s Elite Tier Offer?

Comments

  1. I agree that it will be back (but in what form?), but think it a little odd that a system upgrade will stop them from enrolling people. Seems a bit fishy as I don’t hear of other parts of their system one can’t use starting on Aug. 1.

  2. hmmm i was planning a challenge around my trips around start time of August 16.. Now i have to rethink this. Do you have an opinion on whether it will come back in worse format? Or better format?

  3. @ Juni — Wouldn’t be surprised if it comes back under same format, though no way to know for sure.

  4. So I am 2 nights shy of attaining Hyatt Diamond in status challenge. The cost associated with those 2 nights to mattress hop is $280. Anyone think it is worth it. I do have several stays coming up domestically and one in Europe and 2 in Vegas.

    I need to decide today. Thanks

  5. Thank you for reminding me about this challenge! I just called and signed up, first 2 nights stay already booked. Diamond status here we come! I was also offered the Hyatt credit card, what are your thoughts?

  6. My final two nights are this weekend – I am so excited! Hyatt has been so impressive. We’ve had the highest tier of Marriott, Hilton, and now Hyatt after this weekend – and I can honestly say Marriott and Hilton just don’t care about their guests like Hyatt does. Dramatic difference, but that’s just my opinion. Also the breakfast, which for some reason is a big deal to me – is always unique at Hyatt. Even Hyatt Place is really nice and they don’t just throw a bunch of scrambled eggs, sausage patties, and toast/muffins out there. They have Eggs benedict or something unique.

    Also celebrating our birthday and anniversary have been AMAZING. For our ten year anniversary we took a trip to New York and they put us in the Grand Hyatt Presidential Suite. Incredible.

    I think I’m a “Hyatt Guy” now and after this weekend will be a “Hyatt Diamond Guy.” Best of luck to all. And thanks, Ben, for all you do. Our trips are 100x better because of your blog.

  7. Just completed the challenge for Diamond status, when I checked my profile with Hyatt it did list me as Diamond but only until Feb 2016, not 2017. After calling their member service number, the rep put me on hold for a minute or so and then came back and confirmed that the date was correct. Apparently this offer is only good for the remainder of THIS status year, not the next one.

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