Dom Perignon Rose Available In Emirates First Class On Select Routes

Premium airlines sure do invest a lot of money in their food & wine offerings. Emirates really took this to a whole new level, when late last year they announced that they’re investing $500 million in a new wine program. That might sound frivolous, but it’s actually not a bad long term investment, as they’re basically buying the best vintages for future consumption, often before they’re released to market.

Emirates-business-bar

When they made that announcement last year, they also said that for a limited time they’d be offering Dom Perignon 2003 Rose in first class on their flights to/from Houston and San Francisco. That limited time offering has since ended, though I know it’s something that some were very excited about.

Anyway, for those of you who are frequent Emirates first class flyers/oenophiles, it’s worth noting that starting July 1, 2015, Emirates will make Dom Perignon 2003 Rose and “special canapés” available in first class on select routes. These include flights between Dubai and:

  • All Australian destinations
  • Bangkok
  • Beijing
  • Hong Kong
  • Kuala Lumpur
  • Osaka
  • Seoul
  • Singapore
  • Taipei
  • Tokyo (Haneda and Narita)

That’s certainly an interesting smattering of routes, and I’d be curious about the logic behind that.

For what it’s worth, Dom Perignon 2003 Rose retails for ~$300 per bottle.

Dom-Perignon-Rose-2003

Anyway, I’m writing about this more because I find it interesting, as opposed to thinking it’s something worth switching flights over. I’m not in the “ZOMG EXPENSIVE CHAMPAGNE MUST DRINK AS MUCH AS I CAN” camp. I’ve had the Dom 2003 Rose and didn’t think it was that great, personally.

I’d like to see an airline serve the newly released Dom Perignon 2005, which is exceptional… I’d argue even better than Krug (which is saying a lot coming from me!).

Dom-Perignon-2005

 

The problem is that it’s a very small vintage, so it’s unlikely we’ll find it on any airline, given that it has already been allocated for distribution and most of it will be off the market by the end of the year. But if you are going to pay for Dom, the 2005 vintage is the way to go, given that it’s reasonably priced and extremely bold.

Bottom line

Again, I’m posting this mostly because I think it’s interesting as opposed to it being especially exceptional. This would explain why you’ll notice a difference in champagne selection in Emirates first class starting tomorrow.

I’m not generally a huge rose fan. Though if you’re one of those people who really likes rose or who goes out of their way to drink the most expensive airline champagne (which I’ve certainly considered in the past), then now you know the routes you need to fly.

Did anyone have a chance to try the Dom 2003 Rose when Emirates served it on their Houston and/or San Francisco flights? What did you think?

Comments

  1. Best champagne vintages this century: 2002, 2004, 2008.

    2003 was extremely hot in Europe and all over France – some like the higher alchohol/lower acid of the vintage, I do not (although I’d never turn down Dom Rose!)

  2. By the way, you are comparing Krug Multivintage (i.e., blend) to Dom vintage. Try Krug vintage 96 if you can (I don’t think 2002 is out yet, but they released 2003 because it’s a riper vintage)

  3. Wouldn’t surprise me much on these Asian routes, given how competitive the market is,after all, there are so many five star airlines in East Asia region.

  4. It’s on EK 374 to BKK with me now… Took off on June 30th. Quite tasty, though they’ve been serving some outstanding reds also, recently.

  5. “I’d be curious about the logic behind that”

    My guess is that passengers on these routes are connecting in DXB from Europe, Africa and Middle Eastern routes and EK wants to make sure they only get this on one leg of the itinerary.

  6. Dom Rosé 2004 is better than Rosé 2003. It was released at the same time as Dom 2005. I like it in the way the Pinot Noir makes it bold at the same time fruity. But in case EK will switch to Krug Rosé, will it be worth switching flights over? 🙂

  7. Will it be available on the Auckland-(Australia) Flights because if its all australian destinations will it still stay on the flight from Sydney to Auckland for example

  8. @ A380 Flyer — I suspect it will only be available on the longhaul flights, and not the flights between Australia and New Zealand.

  9. @ beachfan — Well right, but if we’re comparing prices, Krug multivintage is in a similar price range to Dom 2003/2004/2005, and not to Dom 1996.

  10. @HG I flew the HKG -> BKK flight and back last week and I can confirm they were serving Rose once we were up in the air.

  11. Hi,

    Just making sure I am understanding correctly.

    My wife and I have picked up a first classflight with Emirates next week from Singapore to Melbourne Australia.

    This will have Dom Perignon Rose – correct?

    Really looking forward to it.

    Dale.

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