JetBlue Expanding Mint Class To Boston Flights As Of 2016

JetBlue just announced today that they’re “deepening their commitment to Boston as its number one airline.” As part of this JetBlue is adding new destinations, new frequencies, and most excitingly, they’re introducing Mint service between Boston and Los Angeles/San Francisco as of 2016:

Mint service will take off between Boston and San Francisco beginning in March 2016 with up to three daily roundtrips. Bookings will be available on jetblue.com beginning July 8, 2015. Mint service to Los Angeles is set to begin in fall 2016 with up to three daily roundtrips.

“Customers traveling between New York and the West Coast can’t get enough of Mint, and we can’t wait for Boston customers to experience it,” said Hayes. “We saw the opportunity to bring humanity back to premium coast-to-coast travel, traditionally offered at high prices and with mediocre service.”

Additionally, JetBlue will offer Mint seasonal service to the Caribbean beginning in March 2016 with a weekly Saturday roundtrip between Boston and Barbados, one of the airline’s most luxurious leisure destinations.

Since launching Mint in June 2014, JetBlue has again disrupted the air travel status quo with a thoughtful product offering and exceptional service from specially trained JetBlue crewmembers. JetBlue’s top-notch inflight service is matched by the Mint aircraft itself, which includes private suites, the widest seat and longest fully-flat bed in the U.S. domestic market (a), tapas-style dining, custom amenity kits, a 15-inch flat screen with 100+ channels of DIRECTV® programming and more than 100 channels of SiriusXM® satellite radio, and free Fly-Fi broadband Internet.

JetBlue-Mint

That’s some exciting news for Boston flyers! So as of March 2016 we’ll see up to three daily roundtrips featuring Mint between Boston and San Francisco, and as of fall 2016 we’ll see up to three daily roundtrips featuring Mint between Boston and Los Angeles. Furthermore, they’ll begin to offer once weekly seasonal service between Boston and Barbados, as they’re doing out of New York.

JetBlue-A321

Boston is sort of a city which has seen huge reductions in service/quality from the legacy carriers, so it’s nice to see JetBlue seizing the opportunity and filling the gap. Most premium transcontinental flying seems to be centered around New York, where JetBlue shook up the market when they introduced Mint at a substantially lower price than the competition.

JETBLUE AIRWAYS MINT PRIVATE SUITE

In Boston they’ll have no competition when it comes to their product, so it will be interesting to see if any of the legacies decide to compete.

I’ve really been wanting to try JetBlue Mint since it was first announced in late 2013, though even not having tried it I think there’s no denying that the value proposition is fantastic. They’re continuing to published fares starting at just $599+ for one-way Mint Class tickets between New York and the west coast, which is phenomenal for a flat bed.

JetBlue-Mint

Bottom line

Kudos to JetBlue for not just following other airlines by also introducing a premium transcontinental product out of New York, but for also innovating, by introducing a unique product offering and expanding it to markets where something similar hasn’t been offered in recent years.

Will any Boston-based flyers switch their transcon flying to JetBlue because of the introduction of Mint Class?

Comments

  1. Thanks for the news Ben. Jet Blue has a lot of loyalty from Boston given they fly non-stop to so many places. I appreciate the non-stops to places like SJU and SAN. They have a decent product and continue to be among the top consumer-rated carriers. (That ExtraRoom seating is getting pricey, however.) Nice to see continued expansion from them. Looking forward to trying Mint!

  2. I wonder what the pricing will be like for Mint on the BOS-LAX/SFO route. Back in September 2013, JetBlue had an introductory sale of $499 for the Mint seats on its 1st week in service in June 2014 (wow it’s the Mint’s 1 year anniversary this month!)

  3. @Robert D,
    As a reader of this blog from 6K miles away, I understand why Jetblue choose SFO/LAX, and it is simply because pax with the need for extensive service fly this routing. This is not to undermine people living in the Seattle area, which I love. Hence that, I find it hard to find any international pax wanting to spend a short/red-eye flight to NYC/BOS area vs. direct flight into SEA, that being either from Pacific or Europe.

    This is then a domestic problem, if you do not have that many travelers from SEA-NYC willing to pay for a great premium product !

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