For a long time Hyatt offered what was arguably the most generous hotel status challenge, with their Hyatt Diamond Challenge.
Hyatt’s previously very generous Diamond Challenge
Basically if you could prove any status with another hotel chain you’d immediately receive Diamond status, along with four confirmed Diamond Suite Upgrade Awards.
If you stayed 12 nights within 60 days you’d get to keep Diamond status for the rest of the program year. Plus they’d give you 1,000 bonus points for each of the first six nights you stayed during the promotion period.
Not surprisingly, the opportunity was ripe for abuse, whereby people just used it for the confirmed suite upgrades. So in November 2014, Hyatt discontinued the Diamond Challenge.
Hyatt Diamond receive four confirmed suite upgrades per year
Hyatt’s targeted Elite Tier Offer
Last December I wrote about how Hyatt Gold Passport was apparently bringing back a different version of the Diamond Challenge. At the time I had reason to believe it would be brought back in early 2015, though as it turns out it was initially only brought back as a targeted offer, which only those working in sales offices at hotels could enroll people in. In other words, it wasn’t publicly available.
Hyatt’s Elite Tier Offer is now publicly available!
It’s now official. The Hyatt Gold Passport Elite Tier Offer, which was introduced on a targeted basis earlier in the year, is now publicly available. Here’s the official information I have:
The Elite Tier Offer continues to be a sales tool in which Hyatt colleagues provide a form to eligible clients in order to experience the benefits of elite Hyatt Gold Passport membership. However, members who call the Hyatt Global Contact Centers and request the elite offer will also be able to receive it.
Elite Tier Offer:
- There is not a Diamond Trial period. Members have to complete the 12-night requirement before receiving Diamond status.
- No competitive tier statement is required to qualify for Diamond fast track offer.
- New and current base members can register to earn trial Platinum status and if they achieve 6 nights during their 60 day promotional period they will earn Platinum until 2/2017. The member will also be automatically registered to receive Diamond status through 2/2017 if they complete another 6 nights, for a total of 12 nights, during their 60 day promotional period.
- Platinum members can be registered to receive Diamond status until 2/2017 if they complete 12 nights in 60 days.
- Offer registration valid June 1, 2015 through April 30, 2016.
It’s definitely not as generous as the old Diamond Challenge, but that’s not necessarily a bad thing, given how many people were exploiting that offer — it was simply too generous.
I think this Elite Tier Offer is much more reasonable. You don’t have to prove status to enroll, you get Platinum status upfront (which you keep through February 2017 if you stay six nights in 60 days), and then you get Diamond status if you stay 12 nights in 60 days.
It is worth noting that the promotion is available for registration through April 30, 2016. That being said, if you’re going to do it, you might as well do it sooner rather than later. That’s because if you enroll in the Elite Tier Offer now, the status will be valid through February 2017, so you’ll have 20 months to enjoy the status. Even if you sign up early next year, the status will still only be valid through February 2017.
It’s nice to see Hyatt bring back a fast track to Diamond status which is both useful for customers and sustainable for Gold Passport. Nowadays most hotel chains don’t do status matches/challenges at all anymore, so Hyatt is still among the most generous. And I think this is a promotion which is valuable for people who actually want to switch to Hyatt long term, and not just for those looking for four free suite upgrades without making a stay.
Do you plan on enrolling in Hyatt’s Elite Tier Offer?