So far I’ve written about two types of promotions Starwood is offering this summer:
- Registration is now open for Starwood’s “Make It Count” promotion, whereby you can earn 1,000 bonus Starpoints with every weekend stay of at least two nights
- Starwood is also offering targeted promotions this summer; for example, I can earn a 25% discount on a free night redemption after six stays this summer
Well, it seems Starwood has yet another promotion this summer, which is unarguably the most lucrative yet. The promotion will be called Sheraton Free Weekends, and will be valid for stays between July 9 and September 30, 2015. Starwood is calling this the richest Sheraton focused SPG promotion in the history of the program, and I think they’re right.
Through this promotion, Starwood is offering a free Sheraton weekend night after every five Sheraton nights you stay during the promotion period, with a maximum of three free nights.
The free night certificates can be redeemed through December 13, 2015. There are no capacity controls or blackout dates on the free nights, so as long as the hotel has a standard room available, you can redeem the certificate for it (much like with points).
How much value can you get out of this promotion? Well, this is an extreme example, but you could do five nights at a Sheraton in Arizona for $79 per night.
And then you could redeem your free night at the Sheraton in the Maldives, which retails for $500+ per night.
As I said above, of course that’s an extreme example, but there are plenty of other instances in which you can get quite a bit of value out of this promotion. For example, the Sheratons in Waikiki and New York regularly go for $300+ per night:
So when you crunch the numbers, that’s still quite a bit of “return” you’re getting for each Sheraton stay.
The best part is that this promotion can be stacked with the other promotions, so with this I’m suddenly seeing a reason to go out of my way to stay at Starwood properties (and in particular Sheratons) this summer!
I’ll post again once registration is open for this promotion.
The “Make It Count” promotion and targeted promotion weren’t in and of themselves reasons to stay at Starwood properties this summer. That being said, this promotion is enough for me to go out of my way to stay at Sheratons this summer.
Kudos to Starwood on this promotion!
How about you? Will the Sheraton Free Weekends promotion cause you to switch stays to Sheratons this summer?