Register now for Starwood’s “Make It Count” promotion
Well, that promotion is now official, and registration is open for it. Starwood’s summer 2015 promotion is called “Make It Count.”
Through this promotion, Starwood is offering 1,000 bonus Starpoints with every weekend stay of at least two nights between June 1 and August 31, 2015.
Through this promotion at least one night has to be over a weekend, which is defined as Friday, Saturday, or Sunday night for everywhere other than in the Middle East, or Thursday, Friday, or Saturday night in the Middle East.
Earn bonus Starpoints at the St. Regis Abu Dhabi
Registration is required by August 15, 2015, and there’s no limit to how many bonus SPG points you can earn through this promotion. Bonus points should post 2-4 weeks after the qualifying stay posts to the member’s account.
As usual, only eligible rates qualify for the promotion, which include rates that are eligible for Starpoints accrual. In other words, free night redemptions and Cash & Points bookings don’t qualify.
The great news is that all Starwood properties are participating in the promotion. Historically there’s a list of non-participating SPG properties, but this time around it’s a truly “global” promotion. It’s nice to see both Starwood and Hilton have promotions which all properties are participating in this summer.
My thoughts on Starwood’s “Make It Count”
There’s no doubt we’re seeing hotel loyalty program promotions get considerably less rewarding than a few years ago. But that’s only logical, given that hotel occupancy and rates are more or less at pre-recession levels, so loyalty programs don’t have to offer many incentives to get heads into beds.
This promotion isn’t worth switching a stay over. At most you’re earning 500 bonus Starpoints per night. That being said, it is a nice reward for a stay you’d make anyway. Keep in mind that Starwood is also offering some targeted promotions this summer, which can be stacked with this promotion.
I do find the way they’re structuring this promotion to be curious. At first I couldn’t rationalize that Starwood was offering a bonus on weekend stays in summer. Business travel tends to be slower in summer, so you’d think they’d actually want to incentivize weekday stays, unlike the rest of the year, when hotel loyalty programs tend to incentivize weekend stays. However, on the other hand Starwood knows people will be traveling on weekends, and wants to offer an incentive for you to stay with them over their competitors.
It’s certainly worth registering for the promotion, though like I said, in and of itself it’s not a reason to stay at Starwood over a competitor, in my opinion. I’ll stay almost exclusively at Starwood and Hyatt properties this summer because I love the brands and loyalty programs overall, and not because of any specific promotion.
But hey, between this promotion and the targeted promotions, I’ll be rewarded pretty nicely for my Starwood stays this summer. Especially since I’m a 75 night Platinum, so I already earn four Starpoints per dollar spent.