I received several emails from readers regarding an email which British Airways sent out to select Executive Club members yesterday. The email read (in part) as follows:
The email was sent in error, we would like to sincerely apologise for this and any confusion caused.
We appreciate your understanding and hope to welcome you on board soon.
This email came about 30 hours after the email about enjoying a “complimentary upgrade to first.”
This isn’t at all an unusual offer on the part of British Airways, as they seem to offer these “complimentary” upgrades to first class a couple of times a year (you have to book at least a semi-flexible business class fare to qualify, so this isn’t quite as generous as it sounds to the average deal-seeking traveler).
So what gives? Why did British Airways rescind the offer? It’s because the promotion is intended specifically for residents of the UK and Ireland, yet they sent out an email blast to all Executive Club members:
So it’s nothing personal. British Airways doesn’t hate you specifically, but rather hates all of us outside the UK/Ireland equally. 😉
They sure could use a better filter before sending out emails, because this is far from the first time they’ve made such a mistake.