In early May I wrote about how Avianca’s LifeMiles program is offering a 100% bonus on purchased miles through May 29, 2015.
LifeMiles is offering a total of 120% bonus if you have an account registered outside of Guatemala, El Salvador, Honduras, Nicaragua, Costa Rica, Panama, Ecuador, or the United States. If your account is eligible for the promotion, you should automatically see the increased offer showing up in your account.
On one hand I was sad to not be eligible for the 120% bonus. But it seems like that may have been for the better, since I just received a targeted email, offering a 125% bonus on LifeMiles purchased May 25 or May 26, 2015. You’re capped at purchasing 66,000 “based” miles through this offer, plus the bonus of 82,500 miles. That’s a total of 148,500 LifeMiles for $2,178.
Again, this is a targeted promotional offer, so only members who received an email about the offer are eligible. Here are the terms of the promotion:
Applies only to members contacted by this email. This promotion is available through LifeMiles.com. This promotion applies for miles purchase made between May 25th and 26th, 2015 as the last date of purchase (GMT -5, Colombia). Minimum LifeMiles purchase per transaction: LM 1,000. Maximum LifeMiles purchase per transaction: LM 66,000. Maximum LifeMiles purchase per member per calendar year: LM 150,000 (including bonuses for purchase of promotional miles). Miles must be purchased in multiples of 1,000. Maximum number of transactions per member during the term of the promotion: 1 transaction. At LifeMiles.com purchases can only be made through the EARN / Buy LifeMiles option. Does not apply with Flexible Redemption (miles + money) during the payment process of air ticket redemption. Each block of 1,000 miles has a cost of USD 33,00*. Form of payment through LifeMiles.com: International credit or debit card. Other Conditions: Applies only to members enrolled in the program before May 4th, 2015. The receipt of the transaction will reflect the total number of miles credited to the member´s account, including the bonus miles and the total charge for the transaction. The miles bought and earned with this promotion do not apply to achieve Elite status. The amount paid for the mile purchase is not refundable. Miles are not endorsable. Miles purchased, once accrued, can be redeemed in accordance with the conditions specified in the LifeMiles Program Terms and Conditions and the portfolio of products and services available for redemption. Not applicable in combination with other promotions. LifeMiles Terms and Conditions apply. LifeMiles is a trademark of LifeMiles Corp. *The price for each package of 1,000 miles varies by country and shopping channel.
The cost to purchase LifeMiles is ordinarily 3.3 cents each, so with a 100% bonus you’re looking at a cost of 1.65 cents per mile. With a 125% bonus you’re looking at a cost of ~1.47 cents per mile.
Up until last year the cost to purchase LifeMiles with a 100% bonus was 1.5 cents per mile, though as of September 30, 2014, LifeMiles raised the cost per purchased mile by 10%. So with a 125% bonus you’re actually paying less per mile than you would have paid under the old pricing.
The catch is that while you’re paying less per mile than you would have paid before they raised the prices, LifeMiles has also devalued their award chart for bookings made as of October 15, 2014. The increases are substantial, though could have been worse, in my opinion.
Still, all things considered LifeMiles is one of the best programs for redeeming for Star Alliance premium cabin awards, given that they allow one-way awards, don’t impose fuel surcharges, and offer Miles/Money awards.
Redeem LifeMiles for ANA 777-300ER first class
While I’m generally opposed to speculatively purchasing miles, if you were targeted for this offer it could very well make sense to purchase miles. LifeMiles are one of the best ways to redeem for Star Alliance awards, and there aren’t any other Star Alliance programs which consistently sell miles at a discount like LifeMiles. This is the lowest price I’ve seen on LifeMiles in a long time.
Were you targeted for the LifeMiles 125% bonus? If so, do you plan on taking advantage of the offer?