Starwood Unveils Details Of Their Summer 2015 Promotion

On Tuesday I wrote about Starwood sending out targeted promotions to SPG members for this summer. My assumption was that this was the extent of promotions they would offer this summer.

SPG-Amex-1

With hotel rates and occupancy having recovered post-recession, there’s no denying that loyalty programs don’t have to offer such lucrative promotions in order to get heads in beds. Hilton has even gone so far as to offer fewer “global” promotions from hereon out, which I can’t really fault them for.

As it turns out, Starwood actually will be offering a global promotion this summer, the full details of which will be unveiled in a press release tomorrow. However, Starwood Lurker on FlyerTalk has shared the basics, ahead of a press release, which is going out tomorrow:

SPG is making weekends even sweeter. Starting in June, SPG members can register to earn 1,000 bonus Starpoints on stays of two or more nights that include a Friday, Saturday or Sunday night. This offer will be valid at SPG’s collection of more than 1,200 hotels and resorts around the world through August 31st.

We wanted to let you know ahead of a press release tomorrow and we will be sure to let you know when the registration page goes live.

So basically you can earn 1,000 bonus Starpoints per weekend stay of two or more nights between June 1 and August 31, 2015. That’s at most 500 bonus Starpoints per night, which is hardly anything worth getting excited over or switching a stay over.

Westin

At first I couldn’t rationalize that Starwood was offering a bonus on weekend stays in summer. Business travel tends to be slower in summer, so you’d think they’d actually want to incentivize weekday stays, unlike the rest of the year, when hotel loyalty programs tend to incentivize weekend stays.

However, on the other hand I suppose Starwood knows people will be traveling on weekends, and want to offer an incentive for you to stay with them over their competitors.

What do you make of this Starwood summer weekend promotion?

Comments

  1. Have most major hotel chains lost all sense of how little their are worth now after so many devaluations?Who designs these promos? Do they have absolutely no clue that 1,000 over a two-night weekend stay is next to nothing?

  2. I used to stay with SPG but I almost never have a stay that is more than one night so the recent SPG promotions have left me cold. The trend continues.

  3. This would be OK if it was stacked with the personalized promo you were offered. With no personalized offer I will just park my nights with Marriott as I have Plat status and the points are worth quite a bit when I redeem for a travel package. Hilton will be my backup as I’m diamond there. No Starwood stays this summer as I didn’t get a personalized offer.

  4. Bill, I agree with you completely. I have not stayed at a SPG property in a very long time because of point valuations and just the inconsistency of service.

  5. @ Bill — In fairness, I don’t think Starpoints have lost much value over the years since they can still efficiently be converted into airline miles. But agree this promotion isn’t much…

  6. I got a pretty kick ass offer:
    – Simply complete two stays between May 1, 2015 and July 31, 2015, to earn one Free Night Award at a Category 1–5 hotel or resort.

    And can max out at 2 free nights. I’m a spg gold with about 20 stays per year… so will help me get to plat pretty easily!

  7. As SPG Plat, I found SPG properties are quite attractive in the ME region. And more St. Regis properties are coming in the region (Turkey, Egypt etc). So this year I decided to go for SPG Plat instead of Hyatt Dia (currently Dia) for 2016. Only regret is to lose “Guest of Honor” benefit which Hyatt launched this year, Alas… anyway this offer sounds OK to me combined with my personalized offer (9000 for 9 stays) but obviously not exciting.

  8. In a word, lame. I don’t understand how they think this would be enough for anybody to change their travel plans if they were going to stay somewhere else, or decide to travel if they hadn’t already planned to. It’s a microscopic value. Maybe they just needed a placeholder promotion to tide them over until the fall.

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