On Tuesday I wrote about Starwood sending out targeted promotions to SPG members for this summer. My assumption was that this was the extent of promotions they would offer this summer.
With hotel rates and occupancy having recovered post-recession, there’s no denying that loyalty programs don’t have to offer such lucrative promotions in order to get heads in beds. Hilton has even gone so far as to offer fewer “global” promotions from hereon out, which I can’t really fault them for.
As it turns out, Starwood actually will be offering a global promotion this summer, the full details of which will be unveiled in a press release tomorrow. However, Starwood Lurker on FlyerTalk has shared the basics, ahead of a press release, which is going out tomorrow:
SPG is making weekends even sweeter. Starting in June, SPG members can register to earn 1,000 bonus Starpoints on stays of two or more nights that include a Friday, Saturday or Sunday night. This offer will be valid at SPG’s collection of more than 1,200 hotels and resorts around the world through August 31st.
We wanted to let you know ahead of a press release tomorrow and we will be sure to let you know when the registration page goes live.
So basically you can earn 1,000 bonus Starpoints per weekend stay of two or more nights between June 1 and August 31, 2015. That’s at most 500 bonus Starpoints per night, which is hardly anything worth getting excited over or switching a stay over.
At first I couldn’t rationalize that Starwood was offering a bonus on weekend stays in summer. Business travel tends to be slower in summer, so you’d think they’d actually want to incentivize weekday stays, unlike the rest of the year, when hotel loyalty programs tend to incentivize weekend stays.
However, on the other hand I suppose Starwood knows people will be traveling on weekends, and want to offer an incentive for you to stay with them over their competitors.
What do you make of this Starwood summer weekend promotion?