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Through May 31, 2015, Hyatt Gold Passport is offering a 40% bonus on the purchase of points. This is the first non-targeted 40% bonus on purchased Hyatt points which we’ve seen in nearly two years.
If you max out the promotion and purchase 55,000 points you’d receive a total of 77,000 Gold Passport points. That would cost you $1,320, which is a rate of ~1.71 cents per Gold Passport point.
Keep in mind that this promotion can get significantly more rewarding, though, given that Hyatt is offering a 20% refund of points on award redemptions for those with their co-branded credit card. This is valid for redemptions through July 31, 2015, though you must have already registered to take part in the promotion. Factoring in a 20% refund in points, that would be like paying ~1.36 cents per Hyatt Gold Passport point. That’s actually a really good price.
How does this stack up to Hyatt’s past promotions on the purchase of points?
- In January 2015, Hyatt offered up to a 40% bonus on the purchase of points, though it was targeted at those purchased points in 2014
- In November 2014, Hyatt offered up to a 3o% bonus on the purchase of points
- In September 2014, Hyatt offered up to a 30% bonus on the purchase of points
- In August 2014, Hyatt offered up to a 40% bonus on the purchase of points, though it was targeted at elite members
- In May 2014, Hyatt offered up to a 20% bonus on the purchase of points
- In November 2013, Hyatt offered up to a 30% bonus on the purchase of points
I value Hyatt Gold Passport points at ~1.5 cents each, though they can definitely be redeemed for a lot more than that. I just think that’s a “fair” number. In this case there are some circumstances under which it can be really lucrative to purchase points.
For example, at the rate of ~1.71 cents per point, you can purchase enough points for a free night at a Category 7 property for~$500, while paid rates at those hotels are often $1,000+ per night. For example, rates at the Park Hyatt Maldives are often $1,200+ per night:
You can potentially get even more value out of your points by using Hyatt Points + Cash redemptions.
As a Gold Passport Diamond member, Points + Cash redemptions are especially awesome because:
- Confirmed Diamond suite upgrades can be applied on Points + Cash reservations
- Points + Cash reservations are eligible for elite stay & night accrual, as well as points accrual
- Points + Cash reservations count as qualifying nights for the purposes of promotions
On the other end of the spectrum, it can also make sense to purchase points for some lower category hotels. For example, I’ve stayed at the Grand Hyatt Santiago, which is a Category 2 property going for just 8,000 points per night.
That means you could purchase enough points for a free night for ~$150. Meanwhile sometimes paid rates at this hotel are more than double that.
Neither of the above values factor in the 20% rebate, if you are redeeming in the next few months.
As a reminder, Hyatt points purchases are processed by points.com, so wouldn’t count as hotel spend for the purposes of credit card spend.
As is always the case in this hobby, you should crunch the numbers and see if this promotion works for you.
For what it’s worth, a 40% non-targeted bonus on the purchase of points is the best offer we’ve seen in a while. Beyond that, the current 20% rebate on points redemptions makes this promotion even more lucrative.
So while it’s perhaps not an offer I’d personally take advantage of just for the purposes of hoarding points (given that I have a large Gold Passport balance already), with a specific use in mind it can be a great deal.
Do you plan on purchasing Hyatt points with a 40% bonus?