I’ll be honest. I don’t follow India’s aviation market too much, aside from reading the amusing Indian aviation stories which seem to go viral every couple of weeks. Live from a Lounge covers more of the Indian aviation market, and wrote about Air India’s latest TV commercial today. He calls the commercial lame and unmemorable.
I have a slightly different take. I think it’s actually quite memorable and incomparably cheesy, because the commercial suggests that Air India actually offers good service. I mean, Air India is an airline which can’t even get pilots to fly for them voluntarily, let alone passengers.
Here’s the commercial, which I think speaks for itself:
Yup, so the commercial features a guy who “loves India,” exclusively from flying on Air India between other countries (goodness, he needs a new employer if they’re flying him on Air India to/from non-Indian destinations).
Well done, Air India! Next we can expect commercials from Spirit talking about how they’re a full service airline, and from United about how they’re flyer friendly (oh wait)!
At least American is honest with their “going for great” slogan.
You’d think Air India would instead focus on how they’re by far the most global Indian airline and will take you where you need to go, rather than suggesting that you should fly them because their service is so great.
Speaking of which, I do still need to fly Air India sometime soon…