New IHG “Share Forever” Promotion Coming Monday

IHG has just forwarded me the press release for the new promotion they’ll be launching this coming Monday, entitled “Share Forever.” Here are the (very vague) details we have so far, though note that the links will only go live on Monday:

IHG LAUNCHES SHARABLE REWARDS THROUGH NEW “SHARE FOREVER” PROMOTION

Summer promotion with Coca-Cola offers IHG® Rewards Club Members the opportunity to earn and share special rewards with friends and family

ATLANTA – (April 20, 2015) InterContinental Hotels Group (IHG), one of the world’s leading hotel companies, and The Coca-Cola Company, the world’s largest beverage company, celebrate the summer of 2015 by introducing the “Share Forever” Promotion. From May 1 through Sept. 7, 2015, members of the world’s first and largest hotel loyalty program, IHG® Rewards Club, will have the opportunity to share their rewards with those people they care about the most. Not only will members be able to earn bonus points of their own, they’ll have the opportunity to earn additional points, and free nights they can share with others.

Lara Hernandez, Vice President, Distribution and Commercial Marketing, The Americas at IHG said: “When you spend a lot of time on the road away from your family and friends, you want to find ways to have them share in your experiences. IHG Rewards Club is centered on our members and those who make their life rewarding, so with the ‘Share Forever’ promotion our members will be able to earn additional rewards to share with their loved ones.”

The “Share Forever” promotion gives IHG® Rewards Club members the chance to earn 500 additional points after just one night at an IHG hotel which they can redeem toward a Reward Night at more than 4,800 hotels anywhere in the world or through the IHG Rewards Club Catalog for merchandise, flights or digital downloads. After staying additional nights, members can earn more points. The promotion is open to IHG® Rewards Club members who are residents of the U.S., Canada, Mexico, the Caribbean and Latin America.

How the “Share Forever” promotion works:

  • IHG® Rewards Club members must register here starting on April 20. Once registered, members have the opportunity to:
    • Earn 500 bonus points after one night at an IHG[1] hotel anywhere in the world between May 1 and Sept. 7, 2015
    • With additional nights, earn more bonus points, and free nights
    • Gift rewards to friends and family
    • Celebrate through personalized offers presented via the member’s IHG Rewards Club microsite upon login

So, yeah…

You’ll get 500 IHG Rewards Club points after your first qualifying stay, but after that it’s all a mystery.

At least we know something is coming Monday! I’ll have more once the promotion is live.

Anyone have any theories?

Comments

  1. I feel like this is just gonna be very similar to the targeted IHG promos in the past like into the nights and the most recent one

  2. So far, it’s just a way to promote their offer of bonus points on stays. I wonder … what does Coca-Cola have to do with it? (Buy a Coke from the mini-bar, get 100 bonus points?)

  3. Is this in addition to the 500 points they were already giving each stay, or is this just a sneaky same thing?

  4. It seems a little odd that IHG introduces a promotion with the word “forever” shortly after initiating an expiration on their points.

  5. Coke recently revamped (to its detriment) their loyalty website. Maybe it’s some sort of crossover promo with that?

  6. @Christian: So, Christian, you win . . . my ultra-valuable Best Comment of the Day prize! You made me laugh, anyway, which counts for a lot . . . .

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