Last night I wrote about the changes which IHG Rewards Club announced:
- Starting in May 2016, points will expire after 12 months of inactivity (previously points didn’t expire)
- IHG Rewards Club will be introducing a new elite tier as of July 2015, though they’re not actually telling us what the benefits are
- IHG Rewards Club will be lowering the requirements for achieving Gold and Platinum status
It seems there’s one other announcement which they tried hard to cover up. IHG Rewards Club will be adjusting redemption rates for select hotels booked as of May 1, 2015.
If you look at the FAQs about the IHG Rewards Club program changes, you’ll notice the last question, at the very bottom of the page:
Are the point requirements for Reward Nights changing?
Our point requirements are changing slightly for 2015, effective 1 May 2015. We’ll be raising less than 300 hotels by 5,000 or 10,000 points and we’re lowering about 150 hotels by 5,000 points. The overall point requirement of 10,000 to 50,000 points for all Reward Nights is not changing.
Now, the change itself isn’t a big deal. IHG Rewards Club has 4,600+ properties around the world, so having fewer than 300 hotels go up in price and then having about 150 properties go down in price isn’t the end of the world. That’s a net increase in price at ~3% of properties.
But the lack of transparency here really pisses me off:
- They’re saying that properties will change categories in about two weeks, though aren’t revealing which properties
- They clearly tried to hide this change; rather than including it in the announcement itself, they only mention it in passing in the very last FAQ
C’mon IHG Rewards Club, that’s not how you run a loyalty program and communicate with your members regarding changes.
Am I the only one that’s peeved at how IHG Rewards Club is communicating with members here?
(Tip of the hat to @AlexMathewJr)