I’m generally not a huge fan of April Fool’s day. It’s too much not-so-funny all at once.
That being said, you can always count on WestJet, the Canadian low cost carrier, to come up with a great concept for the day. This year they’re announcing #SmartSeats, their new concept in boarding flights. Here’s how it’s described:
After years of research and testing, we are excited to announce SmartSeats, a new concept in boarding flights. SmartSeats are guaranteed to change the way people fly. How? Your SmartSeats in the boarding lounge will also be your seats on the plane. Just sit back, relax and let SmartSeats do the work.
And here’s the video:
It’s definitely funny, though I think some of WestJet’s videos from past years were better.
Last year Westjet’s April Fool’s joke was that they would be converting to metric time (probably my favorite):
The year before that, their April Fool’s joke was the introduction of the #FurryFamily program:
Three years ago, Westjet’s April Fool’s joke was their introduction of child-free cabins:
Kudos to WestJet for their creativity. And it’s not limited to April Fool’s, as their holiday videos are just as good. In both 2013 and 2014 they had amazing “Christmas Miracle” videos (the in 2013 may be my favorite airline promotion ever).
What has been your favorite WestJet April Fool’s concept?