It’s not unusual for airlines and hotels to try and generate buzz by coming up with some “unique” media. One example is British Airways’ “Visit Mum” campaign:
Does it actually give you a reason to fly British Airways over another carrier? Nope. But it evokes emotions that almost everyone can relate with, and you’ll always associate them with British Airways. Of course a video doesn’t have to be emotional to be memorable. It can be funny, action-packed, or what-not.
Marriott has taken a stab at this with their short film, entitled “Two Bellmen.” Here’s how they describe the nearly 18 minute movie:
Two Bellmen is an action-comedy from Marriott Content Studios about, well, two bellmen who prove their company loyalty when the JW Marriott LA LIVE comes under siege by “The Purple Panthers,” the most notorious smash and grab art thieves of our time. The film is a comedic, genre-bending explosion of parkour, martial arts, dance and music action.
On the plus side, the movie was action-packed given how short it was. It wasn’t boring, and it got right to the point. It’s not necessarily my preferred type of movie, but it was definitely action-packed, if nothing else.
At the start of the movie I was puzzled why Marriott would want us to associate the bellmen with their brand. One of the bellmen only cares about tips and is throwing bags.
And then when the real action starts, I’m not sure what the message is supposed to be. Apparently the bellmen “prove their company loyalty” by almost dying over a painting?
What lesson did I take away from the movie? Violence is awesome, Marriott hotels don’t have good security, people working at the JW Marriott have bad work ethic, bellmen only care about tips, and material things are worth dying for.
Now can someone explain to me why a hotel would want themselves to be associated with that?
Does anyone take away a different message from the movie?
(Tip of the hat to The Forward Cabin)