All things considered I’m a fan of Etihad. There’s no denying that they’ve been incredibly innovative with their premium cabin products, and they have a lot of unique service concepts that you don’t see at other airlines (including Etihad’s renowned “catering for one, seating for eight” service). 😉
But if there’s one area where they really excel it’s with their marketing and branding. Their new uniforms are stunningly gorgeous, and I think their advertisements are spot on.
About a week ago Etihad released some promotional videos on their YouTube channel, highlighting the top cabins on their A380s.
At the time they released a video highlighting The Residence on their Airbus A380:
They also uploaded a video about their First Class Apartment on the A380:
Today they’ve published a couple more promotional videos, which are worth sharing as well.
That includes a video about the Boeing 787 First Class Suite:
As well as a video about the Business Class Studio, available onboard the Airbus A380 and Boeing 787:
Brilliant marketing! And my goodness, is it just me, or do some of the models they cast look thirstier than a camel at an oasis?