In late February, Starwood announced their annual hotel category changes. Every year they adjust which hotels belong to which categories, to better reflect the anticipated average daily rate and occupancy for the hotel.
This year’s changes actually look quite good:
- 22% of hotels are changing categories
- 10.49% of hotels are moving up in category
- 11.78% of hotels are moving down in category
While the percentage increase/decrease doesn’t look bad at all, it is interesting to note the trends for the increases and decreases we’re seeing:
- Hotels moving up in category: a vast majority of increases are in North America, along with a decent number in Asia/Pacific (literally not a single hotel in Europe is going up in price)
- Hotels moving down in category: most decreases are in Asia/Pacific and Europe, and there are also a good number in Latin America and North America
So if you are interested in staying at one of the hotels which is moving up in category, you’ll want to lock in that stay by Monday, March 9, 2015. To clarify, March 9 is the last day to book, though you can stay up to a year from now, as long as the reservation is confirmed.
If you’re staying at a hotel moving down in category, you’ll want to call March 10 or later to rebook under the new points rate. There does still need to be award availability, as you’ll literally have to cancel and rebook.
Personally I think I still want to make a booking at the Parker Palm Springs.
I’ve never stayed there (or been to Palm Springs, for that matter), and my friend Nick keeps raving about the mix-and-match toiletries at that hotel, which in and of themselves seem like a good enough reason to stay there. 😉
And given the paid rates over weekends, it seems like a hell of a redemption value.
Do you have any bookings you’re planning to make before the category changes? Any other properties I should be considering?