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I usually don’t write about targeted promotions, but I think the context on this one is sufficiently interesting to warrant a post.
Hotel promotions used to be much more generous
Back in the day Hyatt offered a “Faster Free Nights” promotion year after year, which is arguably the most lucrative promotion the hotel industry has ever seen. For every two stays you’d make you’d earn one free night at any Hyatt in the world. Two nights at your local $80 per night Hyatt would earn you a free night at the $1,000+ per night Park Hyatt Sydney.
Park Hyatt Sydney Opera Deluxe Room
And that was only the beginning, since at the time there were tons of stackable bonuses. Hyatt was literally paying you to stay at their hotels.
Anyway, as the economy has improved and hotel rooms are full, we’re seeing promotions get progressively less generous. As a matter of fact, I’m kind of surprised the major hotel chains even offer promotions anymore, since they almost never seem worth switching business over.
Club Carlson has been the exception
The one exception has been Club Carlson, which has consistently been offering lucrative promotions as they continue to try and increase their loyalty program footprint.
In late January I wrote a post entitled “Mattress Running With Club Carlson’s Current Promotion,” whereby you could stack promotions almost to the point that you were getting paid to stay at Club Carlson properties.
Well, it looks like staying at Club Carlson properties has gotten even sweeter for me this month, as I received a targeted offer for triple base points through March 31, 2015.
The terms of the promotion are as follows:
This Triple Points promotion (“Promotion”) is valid for 40 bonus Gold Points® per U.S. Dollar spent (“Bonus Points”) in addition to the standard 20 Gold Points per U.S. Dollar spent on Eligible Stays between March 2, 2015 and March 31, 2015. Promotion is available exclusively for the Club CarlsonSM member number associated with the email address to which the Promotion invitation email was sent, is non-transferable and may not be resold, auctioned or bartered. Bonus Points will be credited to your account when the standard Gold Points are credited for the Eligible Stay. Bonus Points are not eligible to earn Elite member bonus points or other bonus point offers.
As I said above, the promotion is targeted and registration isn’t required, so if you didn’t receive the email you’re not eligible. Unfortunately there’s also not a website for the offer, so there’s nothing I can “show” for it.
Without any promotions, Club Carlson is already extremely generous in terms of the number of points they award for hotel stays:
- You earn 20x points per dollar spent
- You earn a 35% bonus (an additional 7x points per dollar spent) if you’re a Club Carlson Gold member, which you receive just for having the Club Carlson Premier Rewards Visa Signature® Card
- You earn an additional 10x points per dollar spent on Club Carlson stays with the Club Carlson Visa Card
That means when paying with Club Carlson’s co-branded credit card and staying as a Gold member, you’re earning 37x points per dollar spent. Just through the triple points promotion you’re earning 77x points per dollar spent, since you earn an extra 40x points per dollar spent (triple base points).
This is in addition to Club Carlson’s other promotions:
- “Extend Your Stay, Earn 30K,” whereby you earn 30,000 bonus points for every three nights you stay
- “Mega Points,” whereby you earn 10,000 bonus points per night when booking eligible rates
Booking three nights at the Radisson Hotel Seattle Airport would cost an average of $129.33 per night with the Mega Points rate:
The total cost for three nights would be $436.11:
And for that you’d earn:
- 30,000 points through the “Extend Your Stay, Earn 30K” promo
- 10,000 points for your first booking if you registered for the promotion early
- 30,000 points for the “Mega Points” promotion
- ~16,000 points for being a Gold member and paying with the Club Carlson Visa Card
- ~17,000 points for the Triple Points promotion
That’s ~103,000 points for $436.11. Valuing Club Carlson points at ~0.4 cents each, that’s like a free hotel stay. And you can get a lot more value out of their points in conjunction with their credit card, since the second night of every award stay is free.
Again, the above promotion is targeted, so not everyone will be eligible for it. That being said, I thought it would be fun to crunch the updated numbers on this promotion. It really is very odd that Club Carlson is offering so many stackable promotions at once. Most hotels are franchised and the hotel management companies just receive fees. So I am very curious how the Club Carlson loyalty program can justify being this rewarding… not that I’m complaining! 😉
Has the slew of Club Carlson hotel promos caused you to switch any stays to them? Did you also get targeted for the triple points promo?