For a while, IHG Rewards Club and Marriott Rewards have been outliers by not having a points expiration policy. Meanwhile Hilton HHonors, Hyatt Gold Passport, Starwood Preferred Guest, and many other hotel loyalty programs do have points expire after a certain period of inactivity.
Well, Marriott has finally updated their points expiration policy. If you ask me, they use a rather appropriate image for the change, of two people driving down a hill on a motorcycle without helmets. 😉
As of January 1, 2016, Marriott Rewards points will expire after 24 months without qualifying activity.
The following are considered qualifying activity:
- Make a paid (or redemption) stay at any of our 3,800+ participating hotels worldwide
- Redeem points
- Make a purchase using a Marriott Rewards Credit Card
- Earn points with one of our program partners
- Purchase points
- Hold a qualifying meeting or event, including earning points through the Rewarding Events Program
- Gifting or transferring points
- Receiving points as a gift or transfer
- Earning points through social media programs, such as #MRPoints
I know I’m probably in the minority, but I’m not actually opposed to loyalty programs having points expire after a certain period of inactivity. Outstanding points are a liability, and if you don’t have at least some activity every couple of years, you’re not really that loyal.
I’d rather programs focus on benefits for loyal customers. Then again, I realize this isn’t a “give and take,” but rather just a “take” in this case.
My only frustration with points expiration policies is when points expire after a certain amount of time regardless of whether you have any activity or not (like Singapore Airlines KrisFlyer miles, which expire after three years no matter what). But that really just happens with airline programs, and not hotel programs.
Anyone else not have an issue with loyalty program points expiring after a certain period of inactivity?
(Tip of the hat to View from the Wing)