Air France has a fantastic new business class product, consisting of fully flat reverse herringbone seats.
They’re finally adding some “substance” to their already stylish business class, which has great catering, if nothing else.
They’re slowly launching their new 777 business class on more routes, including several routes to Asia.
So Air France has put together an “upgrade challenge” for the new business class launch to Asia, whereby passengers can win instant upgrades at the gate by playing a game.
Here’s a video they put together about the promotion:
My friend Jim forwarded me a link to the video, and pointed out “as a marketer I am intrigued but somewhat confused. If I ran an airline I wouldn’t be targeting economy gamers for business class upgrades–even for the PR.”
Which is a good point. On one hand it’s an interesting way to build awareness for a new business class product, but it’s also a bit puzzling. I’m not sure how I’d feel if I paid for business class and saw people at the gate playing games to fill up the empty seats around me.
What do you think?