One of the things I really appreciate about Alaska Airlines (weird as they are), is that they really feel like a “hometown” airline. Like, if there were an airline in the world that feels like it’s run out of a home office, it would be Alaska Airlines. And I mean that in a good way. They’re not a large faceless corporation, but rather a company run by people.
One of the nice gestures they offer their MVP Gold and MVP Gold 75K members is an annual thank you gift. Back in the day they used to mail out cookies (I’m fairly sure they were baked by the CEO’s wife 😉 ), but nowadays it comes in the form of an electronic gift.
It’s a nice gesture that’s above and beyond what most expect from an airline.
Over the past few days Alaska has been sending out emails to MVP Gold and MVP Gold 75K Mileage Plan members giving them their choice of renewal gifts.
This year the choices are as follows:
- Two MVP Gold Guest upgrade certificates
- Two Alaska Board Room one day passes
- Two Gogo inflight internet passes
Of those options, the two upgrade certificates definitely have the potential to be most valuable. And best of all, they seem to be valid through December 2016, so you have nearly two years to use them.
For what it’s worth, Alaska first class upgrade inventory (“U” space) is generally quite easy to find. The only catch is that a couple of years back Alaska added fare class restrictions to these, so you can’t apply them on G, R, or T class tickets, which are the three lowest revenue fare classes.
If you’re MVP Gold or MVP Gold 75K and haven’t received an email, log into your Mileage Plan account and at the bottom right you should see a link for selecting your thank you gift.
For what it’s worth, this year’s thank you gifts are identical to last year’s…