Hyatt’s First Quarter Promotion Will Be “One Of Their Best”

Most of the major hotel chains have announced their global first quarter 2015 promotions by now, including Club Carlson, IHG Rewards Club, Marriott Rewards, and Starwood Preferred Guest.

Meanwhile Hyatt Gold Passport has been fairly tight-lipped about their promotion, other than announcing that it will debut on Monday, January 12, 2015. Hyatt is one of my two primary hotel chains, so I’m especially curious about their promotion so that I can plan my first quarter hotel stays accordingly.

For the past couple of years most Hyatt promotions have been capped at a fairly low reward threshold, like 20 nights, in which case it doesn’t really impact my decisions, since I’ll exceed that threshold either way.

Even though Hyatt hasn’t been sharing many details on the promotion, they have been promoting it pretty heavily, including on their Facebook page, where they posted the following a couple of days ago:

New year, new exciting promotion! We’re less than a week away from one of our best. #StayMorePlayMore coming soon!

Hyatt-StayMorePlayMore-Promo

Now on one hand I don’t read too much into marketing hype, but at the same time saying that the promotion is “one of [their] best” is a pretty strong statement. For the past couple of years Hyatt’s promotions have almost across the board offered up to 2,500 bonus points per night for up to 20 nights, though they’ve always been packaged slightly differently. These included the following promotions:

If it were just the same type of promotion as in the past, I’d hope they wouldn’t say “it’s one of [the] best.” Heck, given the promotions offered by other chains, I’d be thrilled with the return of a “50,000 points after 20 nights” style promotion.

I guess we’ll find out on Monday!

Anyone want to wager a guess — will the promotion basically be along the same lines as the ones we’ve seen the past couple of years, or are we actually expecting something that’s among their best yet?

Comments

  1. I hope they have something for people who only stay a few nights. There aren’t enough Hyatts for me to stay 20 nights!

  2. I am thinking it is going to be a 50K promo. “One of,” is not a very strong statement. And I’m not sure that people other than us can figure out what “best” means.

  3. “Best” = FFN. They can’t put that horse back in the barn, and FFN combined with the Hyatt Place branding for work travel is what moved me to Hyatt in the first place.

    Even a FFN that is limited to Cat 1-4 properties would be far better than the 50k promo for people who can use Cat 4s, as that would be essentially 6k/night.

    The 50k/20 nights promo is ok for my stay patterns as I’d be 7-8 stays for 13-14 nights anyway. Setting up mattress runs every other week along with my normal stay pattern essentially lets me buy 50k for $500 and get 5-6 extra stay credits to boot.

    But I’d like something more rewarding this time.

  4. I’m always a little confused by the timing of these promos. Since this is a 1st Q promo, does that mean it will be retroactive to January 1?

  5. Registration now has begun for this promo, it appears.

    My offer was similar to the 20nights/50K of last quarter received. YMMV. Not the effect probably many were hoping for.

  6. Registration is indeed available on Hyatt’s website. As GPD thru a challenge in fall 2014, I got a very disappointing offer:

    CONGRATULATIONS!
    You are now registered to earn 20,000 Hyatt Gold Passport® bonus points after completing 10 eligible nights at any Hyatt hotel worldwide during our Stay More Play More promotion. Simply stay more from January 15 through April 30, 2015, to play more with the rewards you earn.

    So much for one of the best ever.

  7. Hyatt’s gotta quit the hype. The last ‘biggest, baddest, most bestest promotion ever’ was pretty underwhelming. If if ain’t FFN, it’s just another promotion

  8. I put in my number and it said I am not eligible for the promotion. Same with last promotion. I was Diamond and when they excluded me from the last promotion I decided to switch to Starwood….found it strange they would alienate me since I stay 60+ nights a year at very expensive Hyatts in Moscow, London, and Amsterdam (usually around $600 a night in AMS and MOS), but whatever….good riddance Hyatt.

  9. @ Doug — Nah, when I mention the quarters or season it just means they roughly correlate to them. They don’t overlap with quarters exactly.

  10. not too sure if its the best or just a middle tier offer but ive got

    15 nights – 30k
    20 nights – 15k
    25 nights – 20k

    To a maximum of 65k

    Just thought i’d share.

  11. Not too bad, but not the best promotion ever….

    Here’s your exclusive offer — selected just for you. Earn 30,000 Hyatt Gold Passport bonus points after 15 eligible nights at any Hyatt hotel worldwide and thousands more for every additional five nights, up to 25, during our Stay More Play More promotion. Simply stay from January 15 through April 30, 2015. After 25 nights, you’ll earn 65,000 bonus points.

    See how the points add up:

    Stay Earn Total Points Earned
    15 Nights + 30,000 Points = 30,000
    20 Nights + 15,000 Points = 45,000
    25 Nights + 20,000 Points = 65,000

  12. Weak as fu*k

    Here’s your exclusive offer — selected just for you. Earn 5,000 Hyatt Gold Passport® bonus points after completing 2 eligible stays at any Hyatt hotel worldwide during our Stay More Play More promotion.

  13. I only have 5 Hyatt nights planned this quarter so it is not worth it to me to add the nights to get to the minimum points. Disappointed not to participate, but not rewarding enough given my current travel plans. It was nice to be able to get something at lower levels. We will be doing the IHG under my spouses account as it is reasonable to achieve.
    My Hyatt was:
    Stay Earn Total Points Earned
    15 Nights + 30,000 Points = 30,000
    20 Nights + 15,000 Points = 45,000
    25 Nights + 20,000 Points = 65,000

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