Starwood has just leaked the details of their first quarter 2015 promotion, entitled Double Play.
Starwood Double Play promotion details
Starwood’s Double Play promotion will be valid for stays at eligible properties between January 5 and April 15, 2015.
Earn double Starpoints for stays at the W Taipei
Through this promotion, SPG members will earn:
- Double base Starpoints on eligible stays of two or more consecutive nights
- 1,000 bonus Starpoints for every five eligible nights, up to 4,000 bonus Starpoints
There’s a list of non-participating properties for the promotion, though it’s one of the smaller lists I’ve seen for an SPG promotion, with only a bit over 100 properties. That’s great news.
It’s worth noting that while you only earn double base Starpoints at participating properties, even stays at non-participating properties count towards the 1,000 bonus Starpoints threshold.
Registration will open January 5, 2015, and stay open through March 31, 2015. Bonus Starpoints should post to qualifying accounts 2-4 weeks after the qualifying stay posts. Eligible stays include all revenue stays that are eligible for the accrual of Starpoints.
Value of Starwood’s Double Play promotion
For stays of at least two nights you’d earn two bonus Starpoints per dollar spent at participating properties. I value Starpoints at ~2.2 cents each, so that’s like an additional ~4.4% return on those stays.
On top of that, you’re earning an extra 200 Starpoints per night, for up to 20 nights. So that’s like a return of an extra ~$4.40 per night.
That’s not an especially lucrative bonus, and keep in mind this is after making quite a few assumptions:
- You stay at participating properties
- You stay at least two nights
- You stay in increments of five nights
- You only stay a total of 20 nights
I wasn’t expecting an especially lucrative promotion given that hotels are already quite full. This is certainly better than nothing, though at the same time I can’t imagine anyone will be changing around any stays because of promotions like this. Ironically Starwood’s promotion for making bookings through their app using an American Express Card is more lucrative than this.
While I prefer some promotion over no promotion, I’m kind of surprised that the major hotel chains have continued to offer multiple global promotions per year. This is a trend that really only consistently started during the recession when hotel rooms were empty, and at the time the promotions were actually compelling enough to get people to switch business. But are these global promotions really generating any marginal business anymore?
What do you think of Starwood’s Double Play promotion?