Starwood’s Spring 2015 Double Play Promotion Details

Starwood has just leaked the details of their first quarter 2015 promotion, entitled Double Play.

Starwood Double Play promotion details

Starwood’s Double Play promotion will be valid for stays at eligible properties between January 5 and April 15, 2015.

W-Taipei
Earn double Starpoints for stays at the W Taipei

Through this promotion, SPG members will earn:

  • Double base Starpoints on eligible stays of two or more consecutive nights
  • 1,000 bonus Starpoints for every five eligible nights, up to 4,000 bonus Starpoints

There’s a list of non-participating properties for the promotion, though it’s one of the smaller lists I’ve seen for an SPG promotion, with only a bit over 100 properties. That’s great news.

It’s worth noting that while you only earn double base Starpoints at participating properties, even stays at non-participating properties count towards the 1,000 bonus Starpoints threshold.

Registration will open January 5, 2015, and stay open through March 31, 2015. Bonus Starpoints should post to qualifying accounts 2-4 weeks after the qualifying stay posts. Eligible stays include all revenue stays that are eligible for the accrual of Starpoints.

Value of Starwood’s Double Play promotion

For stays of at least two nights you’d earn two bonus Starpoints per dollar spent at participating properties. I value Starpoints at ~2.2 cents each, so that’s like an additional ~4.4% return on those stays.

On top of that, you’re earning an extra 200 Starpoints per night, for up to 20 nights. So that’s like a return of an extra ~$4.40 per night.

That’s not an especially lucrative bonus, and keep in mind this is after making quite a few assumptions:

  • You stay at participating properties
  • You stay at least two nights
  • You stay in increments of five nights
  • You only stay a total of 20 nights

Bottom line

I wasn’t expecting an especially lucrative promotion given that hotels are already quite full. This is certainly better than nothing, though at the same time I can’t imagine anyone will be changing around any stays because of promotions like this. Ironically Starwood’s promotion for making bookings through their app using an American Express Card is more lucrative than this.

While I prefer some promotion over no promotion, I’m kind of surprised that the major hotel chains have continued to offer multiple global promotions per year. This is a trend that really only consistently started during the recession when hotel rooms were empty, and at the time the promotions were actually compelling enough to get people to switch business. But are these global promotions really generating any marginal business anymore?

What do you think of Starwood’s Double Play promotion?

Comments

  1. So I take it this is triple-stackable with the Amex thing (three stays booked on the app) and the individual offer they sent out this month (7,000 bonus points every seven stays for me)?

  2. I have several weeks’ worth of stays coming up in Jan. and Feb. for work. I’ll wait till Hyatt announce theirs.

  3. sendaiben: If you can find a domestic le meridian with cheap rates, you can add that to your “multi stack” of promos, as that’s an additional 1k for 1st stay and 2k for each stay thereafter.

  4. It appears that this promo Double Play is targeted and not all members can register including platinum. Too bad

  5. Hi Lucky,
    It seems the registration does not start until tomorrow. Am I right? (The link did not work — spg.com/doubleplay).
    Thanks, Andy

  6. @Lucky,
    Also, I was not invited to register for “7,000 bonus points every seven stays”. Is there a way I can register for it? I will start staying at SPG hotels Monday 1/5/2015 for 21 nights into March to reearn my plat status.
    Thanks, Andy

  7. @ Andrea — It should be available for everyone, I’d recommend just waiting a while to register.

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