All things considered I’m a big fan of Uber. They engage in some shady tactics to enter new markets and no doubt have growing pains, but the concept of an on demand car service is brilliant, and they’re the most dedicated to making that happen (even if their $41 billion valuation leaves me scratching my head).
Anyway, Uber just sent out an email indicating that their UberBLACK flat rate airport pricing to JFK and EWR are increasing as of today (there’s no flat rate pricing to LGA):
Two weeks ago we introduced new quality standards on UberBLACK in order to enhance the experience for riders and increase earnings for partners.
Starting today, UberBLACK flat rates will be changing. On Wednesday, December 24, at 9 AM EST, the following airport flat rates will go into effect:
Our goal is to always connect you with the best quality drivers in NYC. With UberBLACK, you can expect an elevated experience, riding with the highest rated drivers in newer model cars.
In general I’ve found Uber’s flat rate airport pricing to be very reasonable. But a nearly 20% increase overnight is quite steep. I’m not sure what the “quality service standard” improvements are, though I was perfectly happy with my experiences before. 😉
When they charged $85 I thought that was a reasonable premium over a taxi or over UberX, while $100 is slowly getting into the “almost double as much as a taxi” range. Back to UberX for me, for those times I don’t take the subway.
How about you? Will Uber’s new NYC airport flat rate pricing change how you’ll use them in New York?