While I personally don’t think lifetime status is worth “chasing” given how much programs change nowadays, there’s no doubt it’s a nice reward for stays you’d make anyway.
Hotels offering lifetime elite status
Among the major hotel chains, Hyatt, Marriott, and Starwood all offer lifetime elite status.
The thresholds for achieving lifetime status with those three programs are as follows:
- Hyatt Gold Passport Diamond: $200,000 of spend (one million base points at five points per dollar)
- Marriott Rewards Platinum: 750 nights plus 2 million points
- SPG Platinum: 500 nights plus 10 years as Platinum
Hilton to add lifetime Diamond status in 2015
It looks like Hilton HHonors is feeling the pressure, as they’ll be adding lifetime elite status in 2015. Via HHonorsRepresentative on FlyerTalk:
I do have some news to share with you on this topic. In 2015, HHonors will begin introducing Lifetime Diamond Status! As you may know, we’re always looking for new ways to reward you and we take into consideration your feedback on ways to recognize our most loyal members. Over the past several years, we’ve heard from you that Lifetime Diamond Status is important to you and I’m thrilled to announce that we will be inviting some of our most tenured Diamond members into this status.
I’ll have more details for you in early 2015 and I understand our first Lifetime Diamond members will receive their invitations in the early part of 2015. At this time, this is all the information I have on Lifetime Diamond Status, but I will do my best to keep you all updated as I hear more!
This announcement is interesting in that it suggests there’s lifetime Diamond status, but doesn’t talk about lifetime Gold or Silver status. I’m not sure whether that’s an oversight or not, but I guess it’s possible that they’ll just have lifetime Diamond status.
I’m curious to see what the qualification criteria are. For what it’s worth, Hilton Diamond status ordinarily requires 30 stays, 60 nights, or 120,000 base points (which is $12,000 of spend, since you get 10 base points per dollar spent).
Ultimately Hilton status is so easy to get without even staying at a hotel that it’s probably the least valuable top tier status to have for your lifetime. Beyond that, there’s very little differentiation between Gold and Diamond status.
Free breakfast for the rest of your life?! (in conjunction with a Hilton stay… bleh!)
I can’t wait to see the details. Kudos to Hilton for finally catching up when it comes to lifetime status.
Anyone have any guesses as to what the qualification criteria will be? $400,000 of spend on one of their co-branded credit cards? 😉