The past couple of years we’ve seen some interesting and slightly unconventional partnerships emerge, as loyalty programs look for more ways to cross-market.
Lately this has even extended to partnerships between car rental companies and airlines.
Delta & Hertz expand partnerships
Here’s how the new partnership is described:
Now, as part of our more rewarding partnership with Hertz®, you’ll enjoy even more benefits. Because as a Medallion member, you not only earn more miles when you rent with Hertz, but you’re also eligible to receive elite status in the Hertz Gold Plus Rewards program which means exclusive lines, expedited service and eligibility for one-car class upgrades (subject to availability*).
- Diamond Medallions will receive President’s Circle® status
- Platinum Medallions will receive President’s Circle status
- Gold Medallions will receive Five Star® status
With our more rewarding Medallion mileage-earning structure and elite status for Medallions like you, now is the perfect time to get behind the wheel of a great partnership.
Register now to enjoy your complimentary status.
Please allow up to eight weeks for your status to be reflected in your Hertz Gold Plus Rewards account.
This comes after the United & Hertz partnership
Surprisingly this is the second major partnership that Hertz has with an airline. Back in October, United and Hertz announced they’d be teaming up for a similar program. Through it, Global Services, Premier 1K, Premier Platinum, and Presidential Plus card members received President’s Circle status. Meanwhile there was no status benefit for Premier Gold members.
The other benefit of that partnership was that they offered additional MileagePlus bonus miles for Hertz rentals, as follows:
- 1,250 miles – MileagePlus Global Services, Premier 1K and Premier Platinum members;
- 1,000 miles – MileagePlus Premier Gold and Premier Silver members;
- 750 miles – Primary cardmembers of MileagePlus credit cards from Chase; or
- 500 miles – MileagePlus general members.
These are smart partnerships and ultimately good for consumers, though I’m kind of surprised Hertz and United didn’t have some kind of an exclusivity agreement when they launched their partnership. I guess Hertz members aren’t really getting anything out of the deal, which might explain why. It seems like an easy way for Hertz to drum up more business while the airlines can offer more benefits to their customers.
Do car rental and airline partnerships like this impact who you rent from?
(Tip of the hat to Gary)