As I’ve mentioned before, I’m a sucker for good advertising in the travel industry. Any time I can associate a brand with an experience or emotion, it somehow strengthens the bond I have to it.
Along those lines, I’m a real sucker for good airline boarding music. Boarding music helps shape my overall first impression of an airline. At least for me, when I step foot on a plane, the first 10 minutes really shape my feelings towards the airline — how am I greeted at the door, how chaotic is the ground experience, how am I served my pre-departure beverage, what music is playing in the background, etc. 😉
The boarding music on Qantas the other day really surprised me, in both a positive and negative way (as I’ll share below). And it made me think of some of my other favorite airline boarding music.
The “big three” Gulf carriers do a hell of a job with boarding music.
Here’s Emirates’ track:
Here’s Etihad’s track:
And here’s Qatar’s track:
Emirates’ track is so upbeat, Etihad’s is soothing and great to work to (I listen to it just about every day), and Qatar’s is somehow mystically awesome… or something.
Then I also love ANA’s boarding music:
It’s probably the second classiest thing in the world (after Iggy Azalea).
And that brings us to Qantas.
I was initially really puzzled by the boarding music on my Qantas flight from Sydney to Los Angeles last week. It was mostly country music, which just seemed a bit off to me. After a few glasses of champagne, though, the music selection changed drastically. They played “Hide and Seek” by Imogen Heap:
That seemed like an odd choice for boarding music, but it’s also a song I love. I liked the song before, though hadn’t downloaded it. Now I’ve downloaded it through iTunes, and every time I listen to it I smile and think back to the amazing trip I took with my dad.
What’s your favorite airline boarding music, and do you ever associate certain memories with it?