Some of you may recall WestJet’s Christmas Miracle video from last year, which went super viral. In it they asked WestJet passengers what they wanted for Christmas, and then miraculously what they asked for showed up at baggage claim at their destination. It was a brilliant concept.
The YouTube video of it has over 36 million views:
WestJet is back this year with another Christmas Miracle video:
On one hand I really like what they’re doing here. Anytime a company gives back like that it makes me happy, even if their intentions aren’t exclusively altruistic.
On the other hand, I don’t get what any of this actually has to do with WestJet. Part of what made last year’s video so brilliant was that they were able to tie in giving with the airline in an ingenious way. This year, as cute as the video is, I don’t get what it actually has to do with WestJet.
It did put a huge smile on my face, though I don’t think it was especially creative, at least from the perspective of an airline.
What do you think of WestJet’s Christmas Miracle video this year? Do you like it more or less than last year’s video?