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Update: This time around the promotion is capped at 10,000 bonus points.
Club Carlson Tweeted on Friday that they’ll be offering a 100% bonus on purchased Gold Points for Cyber Monday.
Earlier in the year Club Carlson offered a 75% bonus on purchased points a couple of times, which was already an incredible deal.
The ordinary cost to purchase Club Carlson Gold Points is 0.7 cents per point, so with a 100% bonus you’d presumably be paying just 0.35 cents per acquired point.
The catch is that you’re limited to purchasing 40,000 points with Club Carlson per calendar year, so if you took advantage of the last offer you wouldn’t be eligible for this one.
I value Club Carlson points at ~0.4 cents each to begin with, so this is already a good deal.
However, arguably the best thing about the Club Carlson program is that if you have their Club Carlson Premier Rewards Visa Signature® Card, the second night of every award redemption is free. This can potentially double the value of your points.
To give an example of the value of this promotion, let’s use the 0.35 cents per point valuation at which you can purchase points during this promotion. When I was in Iceland this summer I stayed at the Radison Blu 1919 for two nights, for a total of 44,000 points (that was the cost for the first night, and the second night was free).
At a rate of 0.35 cents per point, that would be like paying $154 for two nights, or ~$77 per night. Compare that to the paid rate of 262EUR (~$325) per night.
Radisson Blu 1919 Reykjavik
And that’s not even the most extreme example of the value of Club Carlson points.
Anyway, if you have the cash and haven’t yet reached your annual limit for the purchase of Gold Points, this is definitely a promotion I would take full advantage of. And it’s even more compelling if you have the Club Carlson Visa (which everyone that’s eligible should have, in my opinion).
I’ll post again when the offer goes live tomorrow.
(Tip of the hat to Magic of Miles)