Hilton HHonors is offering a promotion on buying and gifting HHonors points. The bonus amounts are targeted, with members receiving a 20% to 50% bonus on purchased Hilton points.
Easy ladies. Hilton points ain’t that exciting!
When you’re logged in to your Hilton account click on the “Buy Points” page, or follow this link to see how much of a bonus your account will receive.
Typically you can purchase Hilton HHonors points at a rate of $10 per 1,000 points, or 1.0 cent each. That sounds like great rate for purchasing miles or points, though keep in mind I only value Hilton points at .4 cents each, so the purchase rate is more than double what they’re “worth” to me.
You can purchase a maximum of 40,000 points per account each year. Assuming you max out the promotion, you’ll be spending $400.
So this clearly isn’t something I would take advantage of unless you need a few more points to top off for an award. This is definitely not a rate at which I’d speculatively purchase points.
There are definitely some circumstances under which it could make sense to take advantage of this bonus. For example, Hilton charges 5,000 points per night for Category 1 properties, and enough points for that could be purchased for just $40 if your account was targeted for the 30% bonus, for example.
As a totally random example, take the Doubletree in Wuxi, China. It’s a Category 1 property so you can book a free night there for just $40 worth of purchased points, while paid rates are usually closer to $100. And keep in mind if you redeem for four nights, the fifth night is free, so that can lower the pro-rated cost to $32 per night.
Even on the other end of the spectrum there are cases where it could make sense. For example, if Points & Money is available at the Conrad Koh Samui, the rate is ~$193 plus 38,000 points, so you could purchase those 38,000 points for ~$300 depending on the bonus rate and still come out quite a bit ahead.
Again, I certainly wouldn’t speculatively purchase points, and in 99% of cases you shouldn’t take advantage of this. But even since the big Hilton devaluation there are certainly circumstances under which it could still make sense to purchase points. I’ve certainly redeemed plenty of Hilton points for over a penny each of value.
There are several credit cards offering Hilton HHonors points, and if you’re not in a time crunch that’s likely the better option. I’d much rather take the credit hit and spend a bit on a credit card to earn 40,000 Hilton points than pay $400, personally.
The full Terms are as follows:
This is an exclusive offer only for members who receive this email and is not transferable. Each HHonors member or Mutual account may purchase no more than 40,000 “Non Reservation Points” in a single year. Points purchased do not count towards elite tier qualification. Points.com and Hilton HHonors reserve the right to terminate bonus promotions at any time. All purchases must be made through the Purchase and Gift pages on HHonors.com. The up to 50% bonus is available for purchases made between November 25, 2014, at 12:01am ET and December 22, 2014, at 11:59pm ET. All purchases are non-refundable. Offer is subject to change. Offer cannot be combined with any other offer. Points will be posted to the recipient’s Hilton HHonors account within 24 hours of the completed transaction. Buy and Gift transactions are final and non-refundable. All Hilton HHonors program terms and conditions apply.
If you do decide to take advantage of this promotion, it’s worth noting the transaction is processed by points.com, so wouldn’t count as travel or hotel spend for the purposes of credit card bonuses.