Hotel Pulitzer Leaving Starwood April 1, 2015

A few months back I stayed at Hotel Pulitzer, which is a Starwood Luxury Collection property in Amsterdam.

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Hotel Pulitzer Amsterdam exterior

It’s an incredibly unique property, for better or worse — so unique that no two rooms are the same.

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Hotel Pulitzer Amsterdam room

On one hand the hotel is a bit shabby chic, as it’s no doubt past its prime. On the other hand, it’s so nice to get all the benefits you grow accustomed to with loyalty programs without getting the typical “cookie cutter” hotel.

Anyway, color me surprised — Hotel Pulitzer will be leaving Starwood as of April 1, 2015. Per a message posted on the hotel’s website:

The Hotel Pulitzer, a Luxury Collection Hotel, Amsterdam will be leaving the Starwood system on April 1, 2015. Reservations for dates on or after April 1, 2015, will not be eligible for Starwood Preferred Guest membership benefits, award redemption or accrual.

Furthermore, per the Starwood area manager for the Netherlands, the hotel will honor all award reservations that were made for stays after April 1, 2015, assuming they were made before the exit was publicly announced:

All SPG award night bookings for after April 1st 2015 that were made before the exit was publicly announced will be honoured at Hotel Pulitzer under the same conditions. Any SPG guests wishing to cancel their stay or transfer to the Sheraton Amsterdam Airport Hotel will also be able to do so. SPG members will be advised that since the hotel will no longer be affiliated with Starwood, they will not earn Starpoints for any eligible charges incurred, nor will they receive any of Starwood Preferred Guest membership amenities or benefits.

This is a pretty big blow to Starwood’s hotel portfolio in the Netherlands. Otherwise they just have a Sheraton at Amsterdam Airport, as well as Hotel Des Indes, located in Den Haag, which is about an hour train ride away.

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Hotel Des Indes Den Haag exterior

Starwood is also building the W Amsterdam, which is scheduled to open on September 1, 2015. That being said, stylistically W and Luxury Collection couldn’t be more opposite as brands.

I am curious what the property will be rebranded as. It’s such a unique property that it can’t easily be converted into any of the other “cookie cutter” chains, in my opinion. I suppose it’s possible the property will undergo a big renovation and then maybe will emerge as a “true” luxury property, since the location is tough to beat.

The hotel market in Amsterdam has improved considerably the past couple of years, between the opening of the Andaz Amsterdam and the Waldorf Astoria Amsterdam, so at least us points-obsessed people have a couple of decent options in the city.

Anyone care to guess what the property will be rebranded as?

Comments

  1. Eek. First the Diplomat, now the Pulitzer? Some of my favorite SPG hotels there are exiting the system…

    Had a great stay at the Pulitzer last year. Room was nice, staff was outstanding, and the location is unbeatable (imho). I was looking forward to visiting there again next time I was in Amsterdam, but looks like I might have to choose someplace different. As mentioned they are getting a W, but that’s definitely a world of difference from Hotel Pulitzer’s very local charm.

    Should I be concerned that some of SPG’s most popular properties are leaving them?

  2. Don’t forget Lanesborough left and is now in the Oekster Collection (sweet!).

    No consequence to me, but LM Brussels is now a Hilton I believe.

    I’m loyalty agnostic, so I don’t really care, but still…

  3. When I saw this news late last week it was a real bummer. As you mention this hotel is unique as while the hotel isn’t modern it has a local charm to it. Yes there is a W opening up, but the location of the Pulitzer was tough to beat! Always loved this hotel when I traveled to Amsterdam in the Spring.

  4. I’ve stayed in the Pulitzer many times and really enjoy the quirky nature of it. I’m disappointed in this news.

  5. Good riddance to this fake over priced luxury hotel tourist trap
    It was crappy at offering benefits to elites for many years
    Since Andaz opened they upped their game
    Andaz blows them out of the water in every way
    No salted tears and good riddance to a confusing layout with dirty scummy sheets / linens
    Fake king size beds and yes mice!
    Charm can only take you so far and their food sucks
    Luxury collection my A##

  6. I am a lifetime platinum member of Starwood (700+ nights at their properties), and many of those nights were spent at the Pulitzer – 6 to 8 trips a year for 10+ years.

    I’ll miss the upgrades to my favorite rooms. I only hope the staff doesn’t change.

    In short, heartbreaking news for me.

    I hate change! But the it’ll be worth paying more to stay at the Pulitzer….if the staff remains.

  7. Really heartbreaking news to me. I absolutely love this hotel – the location, the views, the breakfast! Have recommended it to others for years and have taken my boyfriend many times. Was looking forward to introducing my parents to this charming city through the excellent Pulitzer (using points, of course) so imagine my surprise – and sadness it will no longer happen through the Pulitzer. And I won’t take them to the W, different & just not right for what I want them to experience. Such a bummer.

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