As most of you probably know by now, Delta will be radically altering their frequent flyer program in 2015, whereby they’ll begin awarding miles based on how much you spend on your ticket as opposed to how many miles you fly.
Maybe this is old news, but reader Jon passed along a picture he took of the advertisement he saw on the seatback TV on a Delta flight.
“Who says a dollar doesn’t go as far as it used to? Up to 75,000 miles per trip with the new 2015 SkyMiles program.”
I can’t quite read the fine print relating to the asterisk, but I’ll assume it says “if you spend $15,000 per ticket.” Man, they have some crafty people in their advertising team, since for a vast majority of passengers a dollar will go less far than before when it comes to accruing miles.
Anyone care to propose an alternative tagline for the 2015 SkyMiles program that they could put on their seatback TVs?